Sr. Product Marketing Manager

Los Angeles, CA (On-site)

$135K/yr – $165K/yrSenior Level5+ years expFull time

Posted 2 days ago

Job Summary

Own and govern Viant's sales enablement content and narratives, partnering with Product Marketing and Sales to deliver scalable messaging and to translate customer insights into compelling enablement.

  • Own commercial content system and governance for improved seller productivity
  • Drive cross-functional improvements from customer and field insights

Job Description

Responsibilities

  • Maintain and update Viant’s approved core pitch platforms, including the Viant Narrative, Agency Pitch (Hold Co and Indy), and Vertical Pitches, in partnership with senior Product Marketing leaders and subject matter experts.
  • Ensure core narratives reflect current product capabilities, proof points, market priorities, customer needs, and approved positioning and roadmap.
  • Serve as a trusted partner to Sales, prioritizing new business pitch, messaging, and collateral needs based on business impact and identifying recurring requests that can be solved through scalable content.
  • Coordinate cross-product solution modules organized around customer problems, desired outcomes, and relevant Viant capabilities, partnering with Pod PMMs for accuracy and differentiation.
  • Own the commercial content system and Highspot governance, including organization, tagging, publishing, usage analytics, and archiving, to improve seller productivity and content adoption.
  • Conduct customer interviews and synthesize Gong and field insights to identify recurring problems, objections, buying criteria, and messaging opportunities.
  • Share customer insights and content recommendations with Pod PMMs, Product, Sales leadership, and Design to continuously improve sales-facing materials.

Requirements

  • Bachelor’s degree required.

Preferred

  • 5+ years of experience in Product Marketing, Sales Enablement, Solutions Marketing, Content Strategy, or a related sales-facing role.
  • Strong understanding of AdTech, including programmatic advertising, DSPs, CTV, measurement, identity solutions, and the broader advertising ecosystem.
  • Proven experience developing sales narratives, pitch decks, battlecards, solution stories, and other sales-facing content for B2B organizations.
  • Experience managing sales enablement platforms such as Highspot, including content governance, organization, publishing, searchability, and adoption.
  • Ability to translate customer and field insights from sources such as Gong, customer interviews, and sales feedback into compelling positioning, messaging, and scalable enablement.
  • Exceptional writing, communication, and presentation skills, with the ability to simplify complex, cross-product capabilities into clear, differentiated sales narratives.
  • Strong cross-functional collaboration, project management, and organizational skills, with the ability to influence Sales, Product Marketing, Product, Design, and executive stakeholders while managing multiple priorities.
  • Bachelor’s degree required.

Benefits

  • fully paid health insurance , paid parental leave and unlimited PTO and more.
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Viant Technology

3.3 Glassdoor

Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s Innovation award for AI Advancements.

Founded in 1996
Irvine, California, USA
420 employees (48 in marketing)
66% recommend to a friend
70% CEO approval

Salaries

Posted range

$135K/yr – $165K/yr

Taken straight from the job posting.

See all Viant Technology salaries

Funding

Last Raise
Private Equity, 27 years ago

Funding History

  • Nov 1998
    Private Equity

Traffic Signals

Monthly Visitors
51.7K
Monthly Google Ads Budget
$48
Traffic Source Mix
Search
34.4%
Direct
55.1%
Referral
7%
Social
2.6%
Paid
0.6%

Headcount Trend

Current headcount: ~420

Recent News

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Sr. Product Marketing Manager

Viant Technology · Los Angeles, CA · On-site