Sr. Product Marketing Manager - Utilities Solutions

Responsibilities

• Go-to-market strategy: Develop and execute marketing plans for your solutions, with clear target segments, priorities, and success measures. Use market research, customer insights, and sales feedback to recommend growth opportunities and align stakeholders on execution.
• Positioning and messaging: Create differentiated value propositions and solution narratives grounded in utility buyers’ priorities. Translate technical capabilities, including cloud, SaaS, and AI where relevant, into credible business benefits and customer outcomes.
• Product launches and releases: Partner with product management to plan and deliver launches. Coordinate messaging, customer-facing content, internal communications, and sales readiness across teams, and evaluate results to improve future launches.
• Content creation: Write and develop compelling product briefs, presentations, ebooks, articles, web content, and webinar materials. Partner with customers and customer success to create case studies and stories that demonstrate value.
• Buyer understanding and journey: Build a deep understanding of customer segments, buyer roles, decision criteria, and purchasing processes through customer conversations and research. Map content to the questions and objections buyers face at each stage.
• Sales enablement: Partner with sales, presales, and product experts to create practical sales tools and training, including discovery guidance, value stories, competitive battlecards, and presentations. Gather feedback and refine materials based on how teams use them.
• Market expertise and thought leadership: Develop expertise in your solutions and the utility challenges they address. Represent Oracle in webinars, industry events, and customer conversations, and support press and analyst relations with clear narratives and evidence.
• Competitive intelligence: Track competing solutions and market shifts. Synthesize research and win-loss feedback into actionable differentiation, objection handling, and recommendations for product and go-to-market teams.
• Campaigns and pipeline: Partner with industry and field marketing on campaigns that reach priority buyers and support pipeline growth. Provide messaging and content, align with sales priorities, and assess performance to improve programs.
• Measurement and continuous improvement: Agree on success measures with stakeholders and review launch performance, content engagement, sales adoption, and pipeline contribution. Use customer and sales feedback alongside data to improve messaging and marketing investments.

Requirements

• You combine analytical thinking with creative storytelling. You can turn complex ideas and research into clear recommendations and persuasive written content.
• You learn quickly, test assumptions, and use customer perspectives and feedback to improve your work.
• You are a skilled presenter with experience engaging sales teams, technical audiences, and senior executives.
• You are a self-starter who can move from strategy to execution, manage multiple workstreams, and deliver high-quality work with strong organization and follow-through.
• You build trusted relationships, align teams with different priorities, and lead through influence.
• You are willing to travel for customer, sales, and marketing activities, typically once per month.
• You have experience in or exposure to utilities, energy, water, or clean technology, and an interest in how software can improve utility operations and customer experiences.
• You have 5+ years of relevant marketing, product management, or consulting experience and a bachelor’s degree.

Preferred

• You have marketed enterprise software or SaaS solutions and can show examples of differentiated messaging, successful launches, and sales enablement.
• You have experience with utility software or workflows in customer engagement, billing, metering, asset management, field service, or analytics.
• You have developed B2B campaigns and customer stories, partnered closely with sales, and used performance data to improve marketing effectiveness.