Responsibilities

• Own the Alliance Narrative
• Develop joint positioning, messaging, and better-together value propositions for strategic technology alliances
• Build messaging that helps customers understand when and why to adopt Obsidian alongside partner platforms, and helps alliance partners position Obsidian with clarity and conviction
• Lead product marketing for joint launches, co-marketing campaigns, and major alliance field moments, coordinating across alliances, product, and marketing teams
• Support the GTM models behind each alliance, including marketplace, co-sell, and integration motions, with the positioning, content, and enablement they need to perform
• Create enablement that alliance sellers actually use: solution briefs, pitch decks, objection-handling guides, and co-branded campaign materials
• Drive co-marketing programs with strategic alliances that deliver measurable pipeline contribution and deal acceleration
• Own Competitive Intelligence & Technical Positioning
• Own the competitive intelligence function: monitor competitor products, architectures, disclosures, and market signals, and distill them into succinct, actionable guidance for sales, product, and leadership
• Build and maintain the compete program, including battlecards, compete decks, objection handling, and win/loss insights, that gives the field and partners clear evidence for why Obsidian wins

Requirements

• 8+ years in product, technical, or partner marketing in cybersecurity or enterprise software, ideally with a hands-on technical background.
• Technical to the core, fluent in the "why."
• A competitive strategist. You have built compete programs and turn competitor analysis and win/loss data into positioning the field trusts.
• Experienced in technology alliance marketing. You have built better-together narratives, joint launches, and enablement with strategic technology partners, and understand marketplace, co-sell, and integration GTM motions.
• Fluent in the cybersecurity buyer. You know how security leaders evaluate and buy, and how to help alliance partners have that conversation on Obsidian's behalf.
• Strategic, hands-on, and collaborative. You see the big picture but are comfortable writing, building, and shipping the work yourself, and you align alliances, sales, product, and engineering without owning all the decisions.

Benefits

• Our competitive benefits packages are designed to support our employees' well-being, both at work and at home.
• US based employees enjoy:
• - Competitive compensation with equity and 401k
• - Comprehensive healthcare with dental and vision coverage
• - Flexible paid time off and paid holiday time off
• - 12 weeks of new parent or family leave
• - Personal and professional development resources
• For more details on our US benefits, or for information on our international benefits, please see here .