Sr Product Marketing Manager - Residential AC

Parsippany, NJ (On-site)

$130K/yr – $160K/yrSenior Level6+ years expFull time

Posted 3 hrs ago

Job Summary

Own and drive the RAC category in the U.S. market across P&L, lifecycle, and GTM, partnering with R&D, design, and global HQ to define portfolio, launch, and channel enablement while managing planning, forecasting, and cross-functional workflows.

Own category revenue, volume, and margin targets
Lead end-to-end product lifecycle from launch to end-of-life
Drive go-to-market with Marketing, Sales, and Channel partners

Job Description

Responsibilities

Strategic Category Management & Execution
- P&L & Business Growth: Own category revenue, volume, and margin targets. Manage expense ratios, optimize product mix, and maintain healthy inventory levels through aligned PSI (Production, Sales, Inventory) forecasting.
- Strategic Business Planning: Develop, align, and execute comprehensive business plans and go-to-market strategies tailored to the U.S. market.
- Process Improvement: Identify and implement cross-departmental workflows to enhance category efficiency and speed to market.
Product Planning & Lifecycle Management
- Portfolio & Positioning Strategy: Partner with R&D, Design, and Quality teams to define local product lineup logic, positioning, feature sets, and pricing strategies for New Product Development (NPD).
- Lifecycle Oversight: Manage the full product lifecycle from launch to end-of-life (EOL) transitions, using targeted promotional budgets and sell-through strategies to maximize profitability.
- Global Collaboration: Coordinate technical, regulatory, and localized feature requirements directly with Global HQ and R&D teams.
Go-To-Market & Channel Enablement
- New Product Launches: Lead the end-to-end launch process, collaborating with Marketing Communications to develop launch briefs, digital assets, retail enablement tools, and channel activation plans.

Requirements

Bachelor’s degree in Business, Engineering, or a related field required; MBA preferred.
Minimum of 6 years of experience in product marketing or product management.
Advanced proficiency in Microsoft Office Suite, specifically Excel (financial modeling, forecasting) and PowerPoint (exec presentations).
Exceptional verbal, written, and presentation skills with demonstrated ability to align matrixed teams and global headquarters.
Willingness to travel frequently domestically (~35%) and occasionally internationally (5–10%).

Preferred

MBA preferred
Experience in Room AC, Home Appliances, or the DIY retail channel is strongly preferred

Benefits

Medical insurance
Vision insurance
Dental insurance
Life insurance
401(k)

Midea America

3.7 Glassdoor

Midea America Corp. is the U.S. subsidiary of Midea Group, one of the world’s largest and most trusted home appliance companies. Headquartered in Parsippany, New Jersey, with an innovation hub in Louisville, Kentucky, we’re focused on reimagining how appliances can make life a little easier for U.S. consumers. We believe innovation should be both accessible and affordable — offering thoughtfully designed, surprisingly practical products that meet consumer needs. That’s why our lineup, from refrigerators and ranges to air conditioners, laundry solutions, and floor care, is built to deliver reliable performance, intuitive convenience, and everyday value. Backed by the global strength of Midea Group, which invests billions in R&D and operates in more than 200 countries, our U.S. teams are empowered to think boldly, act locally, and execute with purpose.Whether you're an engineer, marketer, designer, or builder of ideas, we’re looking for passionate people who want to help shape the brand, reimagine appliances, and improve life at home—and have fun doing it.

Founded in 1968

Parsippany, New Jersey, USA

534 employees (50 in marketing)

www.midea.com/us

63% recommend to a friend

76% CEO approval