Sr. Product Marketing Manager

Responsibilities

• Define objective client requirements in sponsorship management to ensure product strategies match market demand.
• Serve as the central link between Product, Sales, and Customer Success to synchronize capabilities with client signals.
• Conduct competitive and customer analyses to pinpoint and communicate key product differentiators.
• Partner with Product and Engineering to package AI/ML and data tools into clear buyer value propositions.
• Own and execute end-to-end GTM launch plans that maximize user adoption, engagement, and retention.
• Create high-impact sales assets, product collateral, and training materials to empower reps and clients.
• Deliver continuous training and competitive intelligence tailored specifically to sports, media, and brand buyers.
• Establish key performance metrics to evaluate GTM initiatives and continuously iterate for maximum ROI.

Requirements

• 5+ years of B2B SaaS product marketing experience, preferably within sports, media, adtech, or sponsorship ecosystems.
• Expertise in translating complex AI/ML and data platform capabilities into clear value propositions for brands, agencies, and rights-holders.
• Proven track record of planning and executing cross-departmental GTM strategies for high-impact product and feature launches.
• Strong storytelling and communication skills to tailor messaging across diverse internal and external audiences.
• Ability to operate seamlessly across both high-level strategy and hands-on tactical execution.
• Data-driven mindset with experience defining and analyzing PMM success metrics (adoption rates, win/loss signals, enablement usage) to optimize performance.

Benefits

• At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness.
• The total rewards package offered also includes an employer-matched 401(k) retirement plan, and depending on the role, participation in a bonus, commission, or stock incentive program.
• Your recruiter can share more specifics during the hiring process.
• Learn more about our U.S. benefits & perks package at gumgum.com/benefits .