Responsibilities

• Craft messaging frameworks for various BtoB technology features and services, explaining how Amazon Business is uniquely positioned to serve BtoB audiences.
• Own marketing strategies for new tech features, with responsibility for building launch and GTM plans, and processes to scale across relevant audiences and geographies.
• Create written and interactive content on Amazon Business features and solutions, serving as the primary contact and subject matter expert related to marketing strategies and initiatives for assigned technology charter.
• Develop and maintain relationships with key product stakeholders and decision-makers across product and marketing organization.
• Engage with industry analysts on briefings and research to help inform product roadmap.
• Work closely with peer marketing managers to integrate features and capabilities into digital campaigns and go-to-market programs.
• Manage measurement and reporting for product marketing programs and campaigns for regular reviews.
• Analyze program performance data and identify opportunities for improvement or investment.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Preferred

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
• Learn more about our benefits