Sr. Product Marketing Manager at Omnicell | Boston, MA

Omnicell

Sr. Product Marketing Manager

Boston, MA (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive GTM strategy and messaging for healthcare technology products in a senior product marketing role.

Must-have: 5–8 years in product marketing with healthcare tech focus
Standout: Proven cross-functional leadership delivering revenue impact

Job Description

Responsibilities

Lead cross-functional GTM strategy and execution for new product introductions and commercial campaigns across Med Adherence
Develop differentiated positioning and messaging based on market insights, customer segmentation, and competitive intelligence
Partner with Product Management, Sales, and Clinical teams to define and communicate value propositions tailored to providers, payers, and pharmacies
Create sales enablement tools, training materials, and playbooks to drive revenue growth and market share
Analyze campaign performance, customer feedback, and sales metrics to optimize marketing efforts and influence roadmap priorities
Support pricing and packaging strategy in collaboration with Finance and Product teams to maximize commercial outcomes
Represent marketing in key customer meetings, tradeshows, and executive briefings to reinforce value messaging and gather market feedback

Requirements

Bachelor's degree in marketing, business, healthcare administration, or related field
Minimum 5-8 years of experience in product marketing with at least 5 years focused on healthcare technology, pharmacy solutions, medical devices, or capital equipment
Demonstrated success developing and executing go-to-market strategies that drove measurable revenue growth and market share gains in B2B technology or capital equipment environments
Proven ability to lead both strategic planning and hands-on execution, managing multiple initiatives simultaneously in fast-paced, dynamic markets
Strong portfolio of marketing deliverables including positioning documents, sales tools, campaign materials, and customer-facing content

Preferred

MBA or advanced degree in business, healthcare administration, or related field
Direct experience marketing medication adherence solutions, pharmacy automation, packaging systems, or medication management technologies
Background working with or marketing to health systems, retail pharmacies, long-term care facilities, or mail-order pharmacy operations

Omnicell

3.4 Glassdoor

Omnicell is transforming pharmacy and nursing care through outcomes-centric solutions designed to optimize clinical and business outcomes across all settings of care. Our comprehensive portfolio of robotics and smart devices, intelligent software workflows, and data and analytics, all optimized by expert services are helping healthcare facilities worldwide to reduce costs, improve labor efficiency, establish new revenue streams, enhance supply chain control, support compliance, and move closer to the industry vision of the Autonomous Pharmacy. To learn more, visit omnicell.com.

Founded in 1992

Fort Worth, Texas, USA

3.4K employees (111 in marketing)

www.omnicell.com

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66% CEO approval