Responsibilities

• Own and execute go-to-market strategy for Chime’s personal loan product, from launch through iteration and scale. Establish best practices and frameworks for repeatable, high-quality product launches
• Develop clear, differentiated positioning and messaging that drives customer understanding and adoption
• Drive cross-functional alignment across Product, Growth, Brand, and Analytics to ensure cohesive execution
• Influence product strategy and roadmap through customer insights, market understanding, and competitive analysis
• Own business outcomes: Improve product adoption, engagement, and retention through data-informed marketing strategies
• Partner with Growth and Lifecycle teams to ensure effective multichannel execution and performance optimization

Requirements

• 6–10+ years of experience in product marketing with at least 3+ years of consumer lending or regulated financial services experience, including exposure to credit risk, underwriting and loan servicing
• A track record of owning end-to-end go-to-market strategy - segmentation, funnel optimization and measurable business outcomes in a performance-driven environment
• Strong grounding in product marketing fundamentals: audience insights, competitive intelligence, targeting, positioning, value propositions, messaging, acquisition / engagement plan development
• Experience partnering cross-functionally with Product, Growth, Credit Risk, Brand, Analytics, Legal and Compliance
• A demonstrated ability to lead through influence and drive cross-functional alignment and execution
• The ability to translate complex product capabilities into clear, compelling customer narratives
• A strong analytical mindset with experience using data to inform strategy and measure impact

Benefits

• 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
• 💻 Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.
• ✨ Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.
• 🏝 Generous vacation policy and company-wide paid days off
• 🫂 1% of your time off to support local community organizations of your choice
• 👟 Annual wellness stipend to use towards eligible wellness related expenses
• 👶 Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• 👪 Access to family planning reimbursement
• 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress