Responsibilities

• Develop and refine product positioning, messaging, and content that drive go-to-market success.
• Lead and support product launches, ensuring clear KPIs, measurement, and optimization for impact.
• Create compelling, visually engaging content that connects product value to business outcomes.
• Partner with sales to develop materials that accelerate pipeline growth and improve win rates.
• Monitor industry trends and the competitive landscape to inform differentiated sales and marketing strategies.
• Collaborate with corporate marketing and demand generation to weave product value propositions into broader brand and campaign narratives.
• Work closely with customer-facing teams to capture the voice of the customer and maintain accurate personas and messaging frameworks.

Requirements

• 7+ years of experience in product marketing or related disciplines (e.g., product management, content marketing, or sales/solutions engineering).
• Proven expertise in developing product positioning, messaging, and go-to-market strategies that drive measurable business results.
• Experience in the Media, Martech, or Adtech industries strongly preferred.
• Exceptional cross-functional collaborator with the ability to influence stakeholders at all levels.
• Strategic thinker with a bias for action and adaptability in a fast-moving environment.
• Outstanding written and verbal communicator, skilled at simplifying complex ideas.
• Fast learner with the ability to quickly grasp new industries, technologies, and customer dynamics.
• Bachelor’s degree required; advanced degree or strong academic record preferred.

Preferred

• Experience in the Media, Martech, or Adtech industries strongly preferred.
• Advanced degree or strong academic record preferred.

Benefits

• iSpot compensation packages consist of salary and equity in one of Seattle’s hottest start-ups, as well as other standard benefits.
• In addition to cash compensation, all full time iSpotters are eligible to participate in iSpot’s equity plan to receive stock options.