Sr. Product Marketing Manager, IMDb, IMDb at IMDb.com | Seattle, WA | $143K/yr – $193K/yr

IMDb.com

Sr. Product Marketing Manager, IMDb, IMDb

Seattle, WA (On-site)

$143K/yr – $193K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Drive cross-functional lifecycle marketing for IMDb to boost engagement and long-term value.

Own the end-to-end engagement strategy across web, mobile, email, push, and in-app channels.
Must-have: 8+ years in marketing with data-driven, cross-functional program experience.
Standout: Experience shaping GTM strategies at scale with Braze or similar platforms.

Job Description

Responsibilities

Develop scalable GTM strategies and frameworks that drive customer understanding, adoption, engagement, and retention across IMDb web, mobile, email, push, and in-app.
Partner with Product and Tech early in development to shape customer-first experiences and influence engagement strategy upstream.
Establish launch readiness standards ensuring features meet a high bar for customer value.
Drive integrated marketing connecting launches to lifecycle engagement, editorial storytelling, social distribution, and long-term retention.
Partner with lifecycle marketing stakeholders to evolve push, email, in-app messaging, onboarding, and retention strategies.
Define and operationalize high-value customer actions, engagement loops, re-engagement strategies, and habit-building mechanisms.
Build scalable experimentation frameworks leveraging Braze or equivalent CRM platforms.
Use behavioral data and audience insights to continuously optimize engagement, conversion, and messaging effectiveness.
Build strong relationships across Marketing, Product, Tech, Editorial, Analytics, Design, and Amazon partner teams.
Influence product roadmaps and launch approaches through customer insights and market understanding.

Requirements

8+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience communicating results to senior leadership
Experience building, executing and scaling cross-functional marketing programs
Experience collaborating with UX, Product, and technical partners
Experience dealing well with ambiguity, prioritizing needs, and delivering measurable results in an agile environment
Experience developing and executing on GTM strategies that are large in scope
Experience that includes strong analytical skills, attention to detail, and effective communication abilities
Experience driving mobile engagement and app growth strategies

Preferred

Experience developing and executing on GTM strategies that are large in scope
Experience that includes strong analytical skills, attention to detail, and effective communication abilities
Experience driving mobile engagement and app growth strategies
MBA or equivalent experience preferred

Benefits

Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

IMDb.com

4.3 Glassdoor

IMDb connects entertainment fans worldwide with movie, TV and celebrity content, reaching an audience of more than 250 million unique monthly visitors. 5 things you probably do not know about IMDb:•IMDb was founded in Bristol•IMDb is the #1 movie website in the world with an audience of more than 200 million unique monthly visitors•IMDb has over 7.5 million titles listed on our sites•IMDb has been a wholly owned subsidiary of Amazon.com for over 22 years• IMDb (an Amazon Subsidiary) is located in Seattle, Bristol, New York and Santa Monica Interested in working at IMDb? Check out our jobs page: http://www.amazon.jobs/imdbWe are posting new jobs all the time, so check back regularly for new opportunities.

Founded in 1991

Seattle, Washington, USA

1K employees (621 in marketing)

www.imdb.com

92% recommend to a friend

91% CEO approval