Responsibilities

• Develop scalable GTM strategies and frameworks that drive customer understanding, adoption, engagement, and retention across IMDb web, mobile, email, push, and in-app.
• Partner with Product and Tech early in development to shape customer-first experiences and influence engagement strategy upstream.
• Establish launch readiness standards ensuring features meet a high bar for customer value.
• Drive integrated marketing connecting launches to lifecycle engagement, editorial storytelling, social distribution, and long-term retention.
• Partner with lifecycle marketing stakeholders to evolve push, email, in-app messaging, onboarding, and retention strategies.
• Define and operationalize high-value customer actions, engagement loops, re-engagement strategies, and habit-building mechanisms.
• Build scalable experimentation frameworks leveraging Braze or equivalent CRM platforms.
• Use behavioral data and audience insights to continuously optimize engagement, conversion, and messaging effectiveness.
• Build strong relationships across Marketing, Product, Tech, Editorial, Analytics, Design, and Amazon partner teams.
• Influence product roadmaps and launch approaches through customer insights and market understanding.

Requirements

• 8+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience collaborating with UX, Product, and technical partners

Preferred

• Experience dealing well with ambiguity, prioritizing needs, and delivering measurable results in an agile environment
• Experience developing and executing on GTM strategies that are large in scope
• Experience that includes strong analytical skills, attention to detail, and effective communication abilities
• Experience driving mobile engagement and app growth strategies
• MBA or equivalent experience preferred
• Experience using Braze, Salesforce Marketing Cloud, Adobe Campaign, or similar lifecycle marketing platforms

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• Learn more about our benefits at https://amazon.jobs/en/benefits.