Responsibilities

• Go-to-Market Strategy: Own end-to-end GTM planning and execution for ACAR and Freight product launches, feature rollouts, pricing programs, and service expansions that drive shipper acquisition, adoption, and revenue growth
• Positioning & Messaging: Develop clear, compelling, and differentiated product positioning and customer-facing messaging for air cargo and freight solutions across SMB and Enterprise segments
• Market & Competitive Intelligence: Conduct qualitative and quantitative research to understand shipper needs; use market and competitive intelligence to identify gaps, inform feature prioritization, and develop strategic options to strengthen our value proposition
• Sales & Partner Enablement: Equip sales, business development, and partner teams with the tools, content, training, and narratives needed to effectively communicate value and close deals — including one-pagers, solution briefs, battlecards, case studies, and presentations
• Campaign Strategy & Execution: Define and execute integrated marketing campaigns across paid, owned, and partner channels; develop detailed segmentation, channel, and campaign strategies to drive awareness, education, and engagement with target audiences
• Cross-Sell & Portfolio Narrative: Partner with the broader ASCS PMM team to develop cross-sell narratives and ensure ACAR and Freight messaging ladders up to the unified ASCS portfolio story
• Performance & Optimization: Define KPIs, measurement plans, and "test and learn" frameworks for campaigns; track ROI and continuously optimize investments based on data and insights
• Executive Communication: Influence executive leaders through formal narratives and presentations; communicate customer feedback to Product and provide input on roadmap prioritization, pricing, and feature development
• Cross-Functional Leadership: Lead initiatives end-to-end in close collaboration with Business Development, Product, Operations, Commercial, Finance, Legal, Pricing, Science, and the broader marketing organization

Requirements

• 6+ years of professional non-internship marketing experience
• Experience building, executing, and scaling cross-functional marketing programs or campaigns from concept to completion
• Experience using data and metrics to drive improvements and measure results
• Experience presenting metrics and progress to goal to senior leadership
• Bachelor's degree or equivalent

Preferred

• Experience building, executing, and scaling B2B go-to-market programs in logistics, transportation, supply chain, or related industries
• Experience with customer segmentation, profiling, and targeting across SMB and Enterprise audiences
• Experience developing product positioning and messaging for complex, multi-feature B2B solutions
• Experience using SQL or other analytical tools for conducting data analysis
• Experience working with sales and business development teams to develop enablement materials and co-marketing strategies
• Experience managing partner marketing programs and co-marketing relationships
• Aviation, cargo, freight, or logistics industry knowledge preferred
• MBA or advanced degree preferred

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .