Responsibilities

• Create go-to-market strategy and lead plan execution for new products, ensuring alignment with product management and sales teams.
• Lead go-to-market strategies by synthesizing segmentation, targeting, and positioning to create high-impact marketing assets.
• Develop compelling product messaging and positioning that resonates with target audiences and differentiates the product in the market.
• Develop and implement comprehensive sales enablement tools and materials to effectively communicate product benefits tailored to customer journey and sales channel needs.
• Conduct market analysis and customer engagement to inform integrated communication plans and competitive positioning.
• Champion the clinician experience across all touchpoints (web, email, e-commerce, social, SEO, webinars) to enhance engagement and retention.
• Design and execute multi-channel campaigns (digital and traditional) that drive high-quality lead generation and accelerate pipeline growth.
• Collaborate with internal teams to ensure campaign alignment with brand guidelines and commercial objectives.
• Build strategic relationships with key customers, thought leaders, and industry influencers to boost visibility and adoption.
• Partner with sales, product management, and marketing teams to align priorities and drive execution.

Requirements

• Bachelor’s degree in Marketing Communications, Product Marketing, or related field
• Master’s degree in Business Administration (MBA) strongly preferred
• Minimum of 7 years of progressive experience in Marketing, Product Marketing or similar, with a proven track record of driving growth
• Industry experience in healthcare (dental, medical, vision) or adjacent sectors such as medical devices or pharmaceuticals is highly advantageous; previous B2B experience required
• Demonstrated success in developing and executing strategic marketing initiatives focused on brand awareness, lead generation, and conversion

Benefits

• medical/dental/vision benefits
• 401K match
• annual performance bonus