Responsibilities

• Market Intelligence. Own the collection of market and customer data to enable the product team to drive value through our products. Conduct competitor analysis, read industry news, customer interviews, surveys, analysts, experts, etc., to gather data and turn into actionable insights.
• Product Positioning & Pricing. Lead product marketing strategy and execution, including developing personas; positioning, competitive differentiation, and pricing strategy
• Messaging: Own message map for product offering. Create crisp value propositions that resonate with the target audience and drive go-to-market plans
• Sales Enablement. Understand and support our sales teams; train them on the problems we solve for our buyers and users; develop internal sales tools, presentations, and training materials to empower the sales team to communicate product value effectively using HighSpot. Develop external collateral and teach the sales team how and when to use it. Provide enablement content, such as case studies, to highlight value propositions.
• Thought leadership. Create thought leadership content for industry events while directing our content writers on key messaging points for whitepapers, blogs, presentations, webinars, and videos
• Go To Market strategy & Release Strategy: Work with the marketing team to define coherent marketing strategies and communication plans for each InfutorData product. Develop and execute GTM strategies for new product launches, features, and updates
• Collaboration: Partner with Product Management to influence product roadmap decisions and ensure alignment with market needs
• Content Creation: Produce high-impact marketing content, including case studies, whitepapers, product videos, webinars, and blog posts
• Performance Metrics: Measure and analyze the success of product marketing initiatives, providing actionable insights for continuous improvement