Sr. Product Marketing Manager, Core Consumer at Realtor.com | Austin, TX

Realtor.com

Sr. Product Marketing Manager, Core Consumer

Austin, TX (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing ideation, positioning, and GTM for Realtor.com’s consumer products with cross-functional leadership.

Lead cross-functional GTM strategy from ideation to launch and measurement.
Must-have: 8+ years in product marketing with B2C experience.
Standout: Expertise shaping messaging for Realtor.com and AI trends.

Job Description

Responsibilities

Partner with stakeholders to contribute to product ideation, market-strategy, and opportunity identification
Develop differentiated product positioning and messaging frameworks in support of new product launches; effectively communicate value propositions to consumers, clients, internal partners and more
Conduct market and competitive analyses across key verticals to inform product strategy and positioning
Execute on defined success criteria, provide insights and direction, gather feedback, and laterally influence functional stakeholders to ensure effective go-to-market (GTM) strategy implementation
Communicate with partners both internally and externally to identify and execute on featured-partnerships, co-branded events, and data-backed case studies
Serve as a subject matter expert on http://Realtor.com ’s consumer segmentation, real estate industry trends, AI trends, and the messaging hooks that drive traffic, press, and engagement

Requirements

8+ years of professional experience including Product Marketing, Product Strategy, or Management Consulting, at least 3 years in specifically B2C Marketing or Product Marketing.
Bachelor’s degree or equivalent experience
The ability to thrive in a fast-paced and ever-changing environment is a must
Proven experience bringing B2C products to market with cross-functional teams (Product, Design, Analytics, Brand, Success, Customer Care etc), including GTM strategy and execution
Understanding of measuring performance through metrics and KPIs with the ability to tell a story through data
Proficient in use of AI tools for workflow efficiency (Claude, Gemini, etc.)
Proven track record of delivering to schedule and to results
Self-starter with an incredible work ethic and team-first mentality
Excellent organizational skills and ability to own a project start to finish
Excellent communication (both written and verbal) and presentation skills
Attention to detail and organization is paramount with a continuous desire to learn and improve.

Benefits

Realtor.com® is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:
- Inclusive and Competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 Paid Holidays
- Flexible Time Off
- 8 hours of paid Volunteer Time off
- Immediate eligibility into Company 401(k) plan with 3.5% company match
- Tuition Reimbursement program for degreed and non-degreed programs
- 1:1 personalized Financial Planning Sessions
- Student Debt Retirement Savings Match program
- Free snacks and refreshments in each office location

Realtor.com

3.3 Glassdoor

Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.

Founded in 1996

Austin, Texas, USA

3.4K employees (233 in marketing)

careers.realtor.com

51% recommend to a friend

42% CEO approval