Responsibilities

• Shape the vision for LinkedIn consumer product experiences through member insights and partnership with product management and design teams
• Drive research and competitive analysis to inform the development of new features and messaging across the core LinkedIn consumer experience
• Develop messaging and effective go-to-market plans for new launches, including positioning, messaging, and channel strategies
• Regularly communicate product updates with LinkedIn members, translating technical information into compelling narratives
• Serve as a subject matter expert on the consumer space and evangelize learnings throughout the organization
• Run, track, and measure impact of marketing experiments and initiatives on core metrics

Requirements

• Bachelor’s degree or equivalent experience.
• 4+ years of marketing experience, with a preference for product marketing

Preferred

• 3+ years of experience marketing consumer-facing digital products
• Consistent, demonstrated track record of influencing product strategies and roadmaps and launching experiences that drive material business impact.
• Proven ability to use insights to drive decisions, prioritize objectives, and optimize strategies for messaging, positioning and audience targeting.
• Demonstrated ability to operate in a fast-paced and demanding environment, manage multiple projects simultaneously, and prioritize time and resources based on business impact.
• Experience running A/B tests and driving growth through data-driven experiments.
• Stellar verbal and written communication skills, with the ability to concisely distill complex technical information into digestible, compelling narratives to effectively present ideas.
• Analysis and synthesis of data and market research
• Product positioning & messaging
• Data-driven experimentation
• Executive communication
• Cross-functional leadership & influence