Sr. Product Marketing Manager, CDP & Data Connectivity

USA (Remote)

$140K/yr – $185K/yrSenior Level6+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the PMM strategy for data connectivity at scale, aligning Live Query, OCR Tools, and Connect to enterprise buyers; drive cross-functional launches, ecosystem storytelling, and field enablement around data access without movement.

  • Own data connectivity storytelling for IT architects, data engineers, and CDAO audiences with a clear ROI on reduced pipeline complexity.
  • Shape roadmap narratives with Product Management and align CDP data products to Snowflake, Databricks, and cloud ecosystems.

Job Description

Own the end-to-end product marketing strategy for Live Query and Alteryx’s core data connectivity capabilities, defining positioning and messaging that articulates how Alteryx enables fast, governed access to any data source—cloud, on-premises, or hybrid—without requiring data movement.

  • Responsibilities: Develop persona-specific narratives for IT architects, data engineers, and CDAO organizations that demonstrate how Live Query reduces data pipeline complexity and accelerates time-to-analysis.
  • Responsibilities: Partner with Product Management to shape the data connectivity roadmap narrative, translating new connector availability, performance improvements, and cloud ecosystem integrations into compelling customer-facing stories.
  • Responsibilities: Build launch plans, enablement materials, and customer content for new connectivity capabilities, ensuring GTM teams can confidently position Alteryx as the most versatile data access layer in the enterprise analytics stack.
  • Responsibilities: Monitor the competitive landscape across data connectivity, ELT/ETL, and cloud data integration—surfacing insights that sharpen differentiation and inform battlecard strategies.
  • Responsibilities: Define and maintain the positioning and messaging framework for Alteryx’s OCR Tools and Intel Suite, articulating their differentiated value in bringing structured intelligence to unstructured and semi-structured data sources.
  • Responsibilities: Develop use-case-driven content—including demos, solution briefs, and customer stories—that illustrates how OCR Tools and Intel Suite enable document processing, data extraction, and business intelligence in industries with high unstructured data volumes (financial services, insurance, healthcare, logistics).
  • Responsibilities: Partner with Solutions PMM to develop vertical-specific messaging and content that connects OCR and Intel Suite capabilities to high-value industry use cases.
  • Responsibilities: Build enablement materials that help field teams identify OCR and Intel Suite opportunities within existing Alteryx accounts and new enterprise prospects.
  • Responsibilities: Own the go-to-market strategy for Alteryx’s Data Products and Connect capabilities, positioning them as the enterprise-grade solution for data cataloging, data sharing, and governed access to curated data assets across the organization.
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Alteryx

Alteryx One brings together everything you need to access, prepare, analyze, and act on data. Apply AI and generate instant insights in a governed and flexible platform.

Founded in 2011
Irvine, California, USA
2.3K employees (132 in marketing)