Responsibilities

• Craft and execute strategies to evolve and strengthen the positioning of Wealthfront’s Cash account, identifying desperate audiences and new growth opportunities for the banking product.
• Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth
• Develop positioning, audience, and distribution strategies for new and existing products
• Develop and optimize experiments to identify the most effective way to reach and convert desperate audiences
• Craft focused briefs, rooted in business and customer insights, for creative teams to execute against
• Regularly lead business performance recaps and findings with executive leadership team
• Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect