Responsibilities

• Support defining and executing go-to-market strategies as the product market expert within the team to deliver growth targets and key objectives.
• Analyze channels, customers, and competitors for use in the formulation of business strategy and value proposition.
• Understand and become the expert of the market and competitive landscape to identify growth opportunities.
• Model strategic opportunities in P&L scenarios for customer growth opportunities, existing business and product launches to target profitability.
• Align with key stakeholders to gain consensus and present analysis and recommendations to Sr. Management for alignment.
• Lead cross functional teams to successfully launch new customers and products, working with Sales, Controlling, Demand planning, Communications, and Category Management to meet timelines and stay within budget.
• Support developing channel pricing strategies and define market competitive pricing for programs with price positioning for good / better / best that reaches target profitability and margin requirements.
• Regularly review and maintain pricing for competitiveness while achieving target profitability.
• Present in collaboration with sales and develop customer presentations through expert knowledge of product, branding, and portfolio positioning.
• Support Trade Marketing in the development and execution of promotions, marketing materials, and product specific sales growth campaigns.
• Support planning and executing marketing activities including pull through activities in targeted customer channels to achieve growth targets.

Requirements

• Bachelor’s Degree required
• 5+ years of experience in a product marketing role, preferably in the automotive aftermarket industry
• Proven experience developing and executing go-to-market (GTM) strategies for products and programs
• Preferred: Experience with rotating machines (Starters, Alternators & AC Compressors) combined with strong market insight needed to develop and execute effective go-to-market strategies
• Strong financial acumen
• Proven ability to define, develop, and communicate/execute strategic marketing plans
• Excellent verbal and written communication skills
• Entrepreneurial mindset and drive, results orientation
• Ability to work with and lead diverse groups to task completion
• Proficient knowledge Microsoft Excel & PowerPoint
• Being able to travel 20-30%
• Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization is not available.

Benefits

• health, dental, and vision plans
• health savings accounts (HSA)
• flexible spending accounts
• 401(K) retirement & Bosch Defined Contribution plan with an attractive employer match
• wellness programs
• life insurance
• short and long term disability insurance
• paid time off
• parental leave, adoption assistance
• reimbursement of education expenses