Responsibilities

• Own the end-to-end marketing strategy to drive acquisition, adoption, and engagement of audiobook listeners worldwide, across owned, paid, and lifecycle channels.
• Lead complex, cross-functional go-to-market initiatives for new audiobook features, from positioning through launch and post-launch measurement.
• Partner with product teams across Amazon Music and Audible to influence the roadmap and shape features that grow audiobook acquisition, adoption, and retention.
• Define and own an experimentation roadmap for audiobook adoption, reporting results to leadership and scaling wins into lifecycle programs (e.g., adoption and reactivation campaigns, in-app education).
• Partner with content and content marketing teams to connect premium content marketing with growth marketing, turning tentpole titles and catalog into durable listener habit.
• Conduct qualitative and quantitative research to inform messaging and positioning, sharing insights and clear next steps with leadership.
• Tailor strategy across international marketplaces, accounting for differences between established and newer markets, and partner with regional teams on localization.
• Identify and pursue cross-category opportunities across Amazon (e.g., Prime, retail, devices) to reach new audiobook audiences.
• Lead the definition of ROI and success metrics for new strategies, partnering with BI, Product, and Finance on trade-offs and funded recommendations.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Experience in customer lifecycle marketing or partner marketing management
• Experience mentoring, coaching, and influencing colleagues, collaborators, and stakeholders
• 6+ years of experience developing and executing product positioning, messaging frameworks, and value propositions for consumer-facing digital products or services
• 5+ years of experience managing marketing budgets and making data-driven investment decisions across paid, owned, and earned channels

Preferred

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• MBA
• 5+ years of experience in subscription-based, streaming, or digital media/entertainment marketing
• 3+ years of experience marketing audiobooks, podcasts, or audio entertainment products
• 5+ years of experience driving adoption and engagement within an existing user base (not just net-new acquisition)
• 3+ years of experience leveraging cross-category or cross-platform partnerships to drive incremental growth (e.g., bundling, co-marketing, retail integration)
• 4+ years of experience with lifecycle marketing automation tools (e.g., Braze, Iterable, Salesforce Marketing Cloud, or similar)
• 5+ years of experience working in a matrixed organization where influence without authority is required to drive results

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave