Product Marketing Manager, Switching
Cisco
San Jose, CA (Remote)
$137K/yr - $259K/yrIn-houseFull-timeMid level6+ years exp.
11 hrs ago
Sr. Product Marketing Manager, Ads Marketing
Sunnyvale, CA (On-site)
$143K/yr – $213K/yrSenior Level6+ years expFull time
Posted 6 weeks ago
Job Summary
Own multi-year go-to-market strategies, competitive positioning, and cross-functional alignment to drive enterprise-ready marketing and sales enablement.
- Define and execute multi-year go-to-market strategies across product positioning and market segmentation.
- Build competitive analyses, buyer personas, and value propositions for enterprise audiences.
- Lead cross-functional alignment and scalable enablement for complex enterprise sales cycles.
Job Description
Responsibilities
- Define and execute multi-year go-to-market strategies, including product positioning, messaging, and market segmentation
- Build and own competitive analysis, buyer personas, and value propositions tailored to enterprise audiences
- Create sales enablement tools, ROI frameworks, and business case materials to support complex enterprise sales cycles
- Design and execute integrated demand generation campaigns across digital, events, ABM, and content marketing
- Develop thought leadership content and customer advocacy programs
- Define brand architecture, voice, and governance within a broader brand ecosystem
- Drive alignment across cross-functional teams — Sales, Business Development, Engineering, and Marketing — through senior leader reviews and scalable mechanisms
Requirements
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
Preferred
- Experience using SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Benefits
- comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
- 401(k) matching
- paid time off
- parental leave
Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.
Salaries
Posted range
$143K/yr – $213K/yr
Taken straight from the job posting.
The middle of this range ($178K) is 10% above the median base salary for Senior Product Marketing Manager roles in the United States ($161K).
Senior Product Marketing Manager median pay in the United States
Most pay falls between $135K and $179K. Based on 199 salaries.
Marketing Team
Marketing Team Size
44,604 (6% of company)
Median Career Experience
19 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
85
People
Marketing Leadership
Bonaire Le
Sr Manager, Head of Product, Marketing Measurement, CMO
At the company for 9 years 2 months
Steve Sloan
VP AWS Marketing
At the company for 14 years 6 months
Carmen Nestares
Vice President US Prime and Marketing Tech
At the company for 11 years 6 months
Paula Despins
Vice President, Amazon Ads, Measurement, Planning, and Amazon Marketing Cloud
At the company for 13 years 9 months
Funding
Total Funding
$8.1B
Last Raise
$8B
Post IPO Debt, 3 years ago
Funding History
- Jan 2023Post IPO Debt • $8B
- Jul 2001Post IPO Equity • $100M
- Jun 1996Series A • $8M
Traffic Signals
Monthly Visitors
3M
Monthly Google Ads Budget
$281
Traffic Source Mix
Search
46.3%
Direct
40.5%
Referral
9.1%
Social
2.6%
Paid
1.3%
Headcount Trend
Current headcount: ~765.9K
News about Amazon
Links
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