Responsibilities

• Leverage market research, competitive analysis, internal and external data points, and customer insights to understand market requirements to guide positioning, packaging, pricing and the product roadmap.
• Work with Marketing, Product and Engineering leadership to create a long-term product strategy that meets customers’ needs and differentiates from the competition to create growth and market defensibility.
• Collaborate with marketing, sales and customer success teams on the development of enablement training, sales tools, demos and collaterals to communicate product capabilities and value proposition.
• Meet with customers to identify challenges, opportunities, and trends. Supply this information to internal stakeholders to shape solutions that address product gaps and keep Act-On at the forefront of marketing technology innovation.
• Act as a representative of the company with influencers, analysts, earned media and at events, ensuring expertise and differentiation is clear across all channels.
• Provide input to thought leadership efforts, supporting work with industry and professional association, as well as PR efforts.

Requirements

• 5+ years product marketing experience with SaaS and/or marketing software products
• Strong understanding of the digital marketing (“martech”) landscape and evolving technologies
• Demonstrated track record of driving change and successful projects, with well-defined results that connect directly to business objectives.
• Ability to move between high level strategic thinking and detailed execution, managing priorities and staying organized throughout.
• Experience talking with customers and the skills to understand what makes them tick.
• Strong writing and editing skills, with the ability to translate technical details into compelling benefits and sales enablement materials.
• Ability to stay level-headed in a dynamic environment with ever-changing priorities.
• Excellent analytical skills with a "test and learn" mindset.
• Bachelor's degree, with a preference for a Master's degree in a related field OR equivalent experience

Benefits

• Generous Medical, Dental and Vision Benefits
• Flexible time off
• Monthly wellness allowance
• Monthly commuter allowance
• Flexible Spending Accounts for health and child care
• EAP access for you and your immediate family
• 3 weeks paid parental leave on top of state paid family leave, (including for fostering & adoption)
• Paid time off to volunteer
• Disability Insurance
• Life Insurance