Sr Product Manager, Marketing Data & AI

San Francisco, CA (Hybrid)

$176K/yr – $207K/yrSenior Level6+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and deliver the marketing data and CDP product roadmap from discovery to performance measurement, drive AI-enabled insights and automation, translate analytics into customer-facing capabilities, and lead cross-functional planning and execution.

  • Own product roadmap for marketing data products and CDP
  • Lead PI planning and cross-functional alignment
  • Prioritize based on business impact and feasibility

Job Description

Responsibilities

  • Own the product roadmap for our marketing data products and Customer Data Platform (CDP) — from discovery through delivery and performance measurement
  • Drive the vision for AI and agentic solutions that surface smarter marketing insights, including automated decisioning, personalization, and campaign optimization
  • Work closely with credit strategy, marketing, and engineering to turn analytical insights into product capabilities customers experience
  • Manage and grow our external partner ecosystem enabling data exchange capabilities with — credit bureaus, referral partner networks, and martech/adtech platforms like Google and Meta
  • Write clear product requirements with well-defined acceptance criteria; use data and AI tools to inform prioritization and keep the backlog sharp
  • Be the product voice for business stakeholders across the company — translating priorities into roadmap decisions and keeping people aligned on progress and tradeoffs
  • Lead program increment (PI) planning for your product area — breaking initiatives into deliverables, aligning quarterly objectives across teams, and making sure we're committing to the right things each cycle
  • Prioritize ruthlessly based on business impact, technical feasibility, and strategic fit — and stay hands-on through execution to remove blockers and keep delivery on track
  • Participate actively in scrum ceremonies — sprint planning, standups, reviews, and retrospectives — as a day-to-day partner to engineering driving accountability and momentum.
  • Provide oversight for prioritization, delivery execution, and realization of planned business outcomes.

Requirements

  • 6+ years of product management experience; bachelor's degree or higher, or equivalent combination of education and experience
  • You own your product area end-to-end — from strategy through execution — and don't wait to be told where to focus next
  • You're comfortable with data and analytics and can turn complex model outputs into clear, actionable product decisions
  • You're someone stakeholders across the company trust — you get to the real problem, make good calls, and follow through
  • You have good judgment and know how to balance speed, quality, compliance, and long-term thinking
  • You use AI tools in your day-to-day work — for requirements analysis, product discovery, and research — and you're good at helping others do the same while knowing when not to rely on them
  • You understand how AI and ML fit into credit and marketing decisions — the limitations, the regulatory context — and you don't cut corners on rigor
  • You're curious about how data, AI, and partner ecosystems can change what's possible in customer engagement and you're always looking for better ways to work

Preferred

  • MBA or advanced degree in business or a quantitative field
  • Background in fintech or consumer lending
  • Experience with CDP platforms, credit bureau data, or marketing decisioning tools
  • Hands-on experience with martech/adtech platforms (Google, Meta, or similar) or managing data and referral partner relationships
  • Experience working alongside credit modeling, risk strategy, or data engineering teams

Benefits

  • We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.
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Happen Bank

We started as LendingClub. Twenty years later, we’re Happen Bank: a digital bank built for people who know that real life doesn't leave room for banking complexity. Five million members strong, we deliver award-winning products that help people keep more of what they earn, earn more on what they save, and take real steps toward achieving their goals. Progress isn’t incidental to what we do. It’s the whole point. We relentlessly pursue banking innovation that turns intention into action, action into momentum, and momentum into meaningful progress — for our members and every person on our team.

San Francisco, California, USA
160 employees (6 in marketing)

Headcount Trend

Current headcount: ~160

Marketing Team

Marketing Team Size
6 (4% of company)
Marketing Roles Posted (Last 30 Days)
4

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