Responsibilities

• Build and maintain high-trust relationships with regional media, securing consistent and positive brand visibility, with a strong focus on local technology and innovation press.
• Develop and execute PR strategies for flagship product launches, seasonal sales campaigns, and major industry moments including CES, and MOVA-owned events — ensuring timely media distribution, editorial follow-through, and share-of-voice growth in key categories.
• Own the creation of compelling regional narratives and creative communication campaigns that maximize media impact and strengthen category mindshare across North American markets.
• Partner closely with marketing and sales teams to deliver integrated communications that align with business objectives and accelerate brand awareness, consideration, and preference in core categories.
• Monitor and analyze regional policy updates, category trends, competitor movements, and consumer sentiment — translating insights into actionable retrospectives and forward-looking strategic recommendations.
• Drive cross-agency alignment by coordinating external partners, and ensuring continuity in media outreach with clear ownership, responsibilities, and execution standards.