Responsibilities

• - Leverage our Meta Conversions API (CAPI) connection to drive Scale and Cash ROI improvements in our Meta campaigns
• - Build, launch, and scale Meta campaigns to deliver qualified buyers and cash ROI, not just lead volume.
• - Evolve our Meta campaigns and performance based on a deep understanding of our KPIs and first-hand experience in leveraging CAPI for other businesses.
• - Work with our Director of Business Optimization to align incremental, data-driven test design
• - Manage long sales-cycle, event-based campaigns from top of funnel to revenue conversion.
• - Adjust campaigns to consistently deliver monthly cash, buyer, and sales targets.
• - Utilize off-platform analysis to diagnose and improve campaign performance.
• - Mitigate lead fraud and low-quality traffic proactively.
• - Collaborate closely with creative, analytics, and sales teams to close the loop between ad spend and business results.

Requirements

• - 3+ years of experience with Meta Conversions API: leveraging, maintaining, and optimizing a Meta Conversions API (CAPI) connection.
• - Hands-on experience with server-side event architecture, deduplication logic, Event Match Quality (EMQ) improvement, and parameter enrichment are required.
• - Deep, hands-on fluency across Meta's full platform stack: Events Manager, Ads Manager, Advantage+ and ASC campaigns, value-based lookalikes, Aggregated Event Measurement (AEM), and the Meta Marketing API.
• - Experience with server-side event implementation — whether through server-side GTM, Meta's Conversions API Gateway, or direct API integration. In short, illustrate a proven ability to leverage and evolve a Conversion API to deliver performance improvement.
• - A documented, progressive track record of scaling spend while improving efficiency — cost per qualified lead down, ROAS up, consistently. Be prepared to discuss specific numbers, accounts, strategic and technical decisions you made and why.
• - Strong analytical capability applied directly to business outcomes: cash ROI, cost per buyer, and qualified lead quality.
• - Experience operating with channel ownership and accountability in a fast-paced, high-growth environment.

Preferred

• - Experience with big-ticket, high-consideration products and offers with long sales cycles.
• - Event-based or webinar-style lead generation campaigns.
• - Familiarity with CRM platforms and landing page tools.

Benefits

• - Comprehensive benefits - health, dental, vision, 401k
• - Access to full suite financial education products