Sr. Performance Marketing Manager at Parloa | New York, USA | $130K/yr – $170K/yr

Parloa

Sr. Performance Marketing Manager

New York, USA (Remote)

$130K/yr – $170K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive global paid acquisition strategy for a high-growth B2B SaaS/AI company, aligning pipeline to revenue and coordinating cross-functionally with Sales, MarOps, and Product Marketing.

Must-have: 6+ years in performance or growth marketing in a high-growth B2B SaaS or AI company
Standout: Deep experience with 6sense (or equivalent ABM platform) and managing six-figure+ budgets
Strong cross-functional collaboration with Sales, MarOps, Content, and Product Marketing

Job Description

Responsibilities

Own global paid acquisition strategy across search, social, display, retargeting, and emerging channels toward ICP accounts
Drive pipeline growth, not just leads — align performance to revenue and sales outcomes
Continuously optimize budget allocation based on ROI and pipeline contribution
Leverage 6sense to drive account-based acquisition, intent-based targeting, and pipeline acceleration
Design and execute rigorous A/B testing across creatives, landing pages, messaging, targeting, and bidding strategies
Identify high-leverage growth opportunities and scale what works quickly
Apply structured experimentation frameworks to unlock step-function growth
Drive paid channels, including Google ads (search & display), paid social (LinkedIn, YouTube, Meta) and more.
Collaborate closely with Sales, MarOps, Content, and Product Marketing to align targeting with ICP, personas, and vertical strategy
Influence creative direction with performance insights (e.g., video vs. static, persona-led messaging)
Act as a strategic thought partner to marketing leadership on growth investments

Requirements

6+ years in performance or growth marketing in a high-growth B2B SaaS or AI company
Demonstrated success scaling the pipeline and revenue through paid acquisition
Strong hands-on experience with 6sense (or equivalent intent-based ABM platform)
Proven track record of managing and scaling six-figure+ monthly budgets efficiently
Highly data-driven with deep comfort in metrics, modeling, and performance analysis
Extremely detail-oriented — able to spot inefficiencies others miss
You should be growth-obsessed and experimentation-led, and comfortable operating in ambiguity and scaling processes
High standards for execution and accountability

Parloa

4.5 Glassdoor

Parloa is a leading global AI company with a vision to make every customer interaction as easy as talking to a friend. We amplify the customer service experience with our AI Agent Management Platform. This enterprise-grade platform automates contact centers by leveraging the full power of generative AI safely & reliably in the context of consumer interactions. It combines highly-skilled personal AI agents that engage in natural and unique conversations with every customer, with AI assistance for human agents when they get on the line. Global brands trust Parloa to connect with their customers, ensuring they feel heard through exceptional experiences that increase satisfaction, encourage sales, and build loyalty. Parloa was founded in 2018 by Malte Kosub and Stefan Ostwald with offices in Berlin, Munich, and New York.

Founded in 2018

Berlin, Berlin, DEU

404 employees (39 in marketing)

www.parloa.com

89% recommend to a friend

100% CEO approval