Sr. Performance Marketing Manager (Paid Media) at CEA CAPA Education Abroad | USA

CEA CAPA Education Abroad

Sr. Performance Marketing Manager (Paid Media)

USA (Remote)

$100K/yr - $116K/yr (Est.)Senior Level6+ years expFull time

Posted 5 months ago

Job Summary

Drive paid media strategy and budget ownership to maximize leads, enrollments, and ROI across channels.

Own and evolve paid social/search strategy tied to lead generation
Must-have: 6–10+ years of paid media with direct budget ownership
Standout: Connect media investment to pipeline and enrollment outcomes

Job Description

Responsibilities

Own and evolve paid social and paid search strategy aligned to lead generation, pipeline, and enrollment outcomes.
Define audience strategy, bidding frameworks, creative testing roadmaps, and funnel optimization approaches.
Scale high-performing campaigns while systematically testing new channels, formats, and acquisition opportunities.
Ensure paid initiatives align with integrated marketing plans, launch calendars, and portfolio priorities.
Own and manage paid media budgets across platforms, with accountability to efficiency, scale, and ROI targets.
Develop monthly and quarterly investment strategies informed by seasonality, performance trends, and enrollment goals.
Forecast lead volume, CPL, CPA, and pipeline contribution across multiple budget scenarios.
Continuously reallocate spend based on marginal performance and diminishing returns.
Lead agency partners with clear performance expectations, execution standards, and optimization priorities.
Deliver regular pacing, forecasting, and performance updates to the Director.

Requirements

6–10+ years of paid media or performance marketing experience with direct budget ownership.
Proven success managing and optimizing large-scale paid social and search programs.
Strong experience with budgeting, forecasting, and ROI modeling.
Demonstrated ability to connect media investment to pipeline and enrollment outcomes.
Experience leading agency relationships with clear performance accountability.

Preferred

Experience in higher education, education abroad, or mission-driven organizations.
Background operating in high-consideration or application-based customer journeys.
Familiarity with SEO/GEO/AEO optimization strategies.
Experience managing multi-product or portfolio acquisition funnels.
Experience working within Salesforce and HubSpot reporting environments.

Benefits

Wellness & Snacks (In-Office): Fresh Fruit Wednesdays, coffee bar, wellness room, and ergonomic workspaces.
Time Off & Giving Back: 12 paid holidays, generous PTO, and up to 8 hours paid volunteer time—because balance matters.
Support for Your Whole Life: Comprehensive health, dental, and vision coverage, benefits for domestic partners, paid parental leave, and compassionate time off for life events—because caring for your loved ones matters.
Fun & Community: We encourage team connection and celebration, from office events to informal get-togethers and virtual hangouts—exact activities vary by team.

CEA CAPA Education Abroad

2.8 Glassdoor

Embark on a transformative educational journey with CEA CAPA Education Abroad! As a leading global education provider, we boast 11 CEA CAPA Study Centers and partner with 40+ international institutions across 20 destinations in Australia, Central America, Europe, and South America. Our commitment is to empower students to become thoughtful and thriving leaders through living and learning abroad.Stay connected with CEA CAPA by using #CEACAPAabroad and on all social platforms @ceacapaabroad.

Founded in 1997

Phoenix, Arizona, USA

729 employees (17 in marketing)

ceacapa.com

29% recommend to a friend

100% CEO approval