Sr. Performance Marketing Manager

USA (On-site)

$75K/yr - $95K/yr (Est.)Senior Level3+ years expFull time

Posted 5 months ago

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Job Summary

Leads include managing 5-7 B2B client paid media accounts across Google Ads, LinkedIn Ads, and Meta Ads, acting as the account manager, and translating client needs into actionable campaign plans with measurable goals. The role emphasizes data-driven strategies, budget optimization, and regular reporting, supported by 3+ years of in-house B2B paid media experience, strong analytical and communication skills, and a focus on lead generation and ROI. Benefits include 20 days of PTO in the first year (25 days after that) and the opportunity to impact client growth.

Job Description

Responsibilities

  • Manage 5-7 B2B clients, running their paid media accounts across various platforms, including Google Ads, LinkedIn Ads, and Meta Ads
  • Act as the account manager for the clients you manage
  • Develop and execute data-driven paid search and paid social strategies aligned with client goals and industry best practices.
  • Manage campaign budgets, optimize performance, and deliver exceptional results that drive lead generation and ROI.
  • Conduct in-depth competitor analysis and stay current on paid media trends and platform updates.
  • Collaborate with clients’ internal teams (creatives, strategists) to ensure seamless campaign execution.
  • Translate client needs into actionable campaign plans, goals, and KPIs.
  • Generate insightful reports and recommendations for clients, keeping them informed of campaign performance.
  • Go beyond top-of-funnel performance to help the client understand the down-funnel impact of the accounts/campaigns you're managing for them.

Requirements

  • 3+ years of experience working in-house at a B2B tech company managing paid media campaigns.
  • Proven expertise in paid search (Google Ads) and paid social (LinkedIn, Meta, X Ads, Reddit) advertising.
  • A strong understanding of B2B marketing principles, lead generation strategies, and the B2B buyer journey.
  • Excellent analytical skills with the ability to interpret data and translate insights into actionable campaign optimizations.
  • Exceptional communication and presentation skills to clearly communicate campaign results and recommendations to clients.
  • A passion for staying ahead of the curve on the latest paid media trends and platform updates.
  • The ability to manage multiple client accounts simultaneously and prioritize tasks effectively.
  • A results-oriented mindset with a focus on exceeding client expectations.

Benefits

  • 20 days of PTO your first year (25 days after that)
  • The ability to make a significant impact on client growth and success.
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Fractional Demand

Fractional Demand is a specialized demand generation consulting firm that is built to feed a well-built strategy through world-class paid media campaigns and demand gen best practices. You likely need fractional demand gen services if:- You lost a demand gen marketer and need to fill in the gaps while you look for their replacement- You're an early/growth stage company and can't afford (yet) to bring on a full-time hire for demand gen- Your demand gen efforts have become stale and you need a fresh set of eyes to get things moving again

Founded in 2023
Lehi, Utah, USA
8 employees (6 in marketing)

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
6 (75% of company)