Sr. Performance Marketing Manager

USA (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive and manage paid media for 5–7 B2B tech clients as a Sr. Performance Marketing Manager, shaping data-driven strategies and client ROI.

  • Own end-to-end paid search and paid social programs across multiple platforms for several clients
  • Must-have: 3+ years in-house B2B tech paid media with Google Ads and LinkedIn/Meta
  • Standout: cross-functional collaboration and data-driven reporting that ties top- and down-funnel impact

Job Description

Responsibilities

  • Manage 5-7 B2B clients, running their paid media accounts across Google Ads, LinkedIn Ads, and Meta Ads
  • Act as the account manager for the clients you manage
  • Develop and execute data-driven paid search and paid social strategies aligned with client goals and industry best practices.
  • Manage campaign budgets, optimize performance, and deliver exceptional results that drive lead generation and ROI.
  • Conduct in-depth competitor analysis and stay current on paid media trends and platform updates.
  • Collaborate with clients’ internal teams (creatives, strategists) to ensure seamless campaign execution.
  • Translate client needs into actionable campaign plans, goals, and KPIs.
  • Generate insightful reports and recommendations for clients, keeping them informed of campaign performance.
  • Go beyond top-of-funnel performance to help the client understand the down-funnel impact of the accounts/campaigns you're managing for them.

Requirements

  • 3+ years of experience working in-house at a B2B tech company managing paid media campaigns.
  • Proven expertise in paid search (Google Ads) and paid social (LinkedIn, Meta, X Ads, Reddit) advertising.
  • A strong understanding of B2B marketing principles, lead generation strategies, and the B2B buyer journey.
  • Excellent analytical skills with the ability to interpret data and translate insights into actionable campaign optimizations.
  • Exceptional communication and presentation skills to clearly communicate campaign results and recommendations to clients.
  • A passion for staying ahead of the curve on the latest paid media trends and platform updates.
  • The ability to manage multiple client accounts simultaneously and prioritize tasks effectively.
  • A results-oriented mindset with a focus on exceeding client expectations.

Benefits

  • The opportunity to be part of a dynamic and fast-paced agency environment.
  • The chance to work with a diverse range of B2B tech clients.
  • A competitive salary + agency revenue sharing
  • 20 days of PTO your first year (25 days after that)
  • The ability to make a significant impact on client growth and success.
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Fractional Demand

Fractional Demand is a specialized demand generation consulting firm that is built to feed a well-built strategy through world-class paid media campaigns and demand gen best practices. You likely need fractional demand gen services if:- You lost a demand gen marketer and need to fill in the gaps while you look for their replacement- You're an early/growth stage company and can't afford (yet) to bring on a full-time hire for demand gen- Your demand gen efforts have become stale and you need a fresh set of eyes to get things moving again

Founded in 2023
Lehi, Utah, USA
8 employees (6 in marketing)

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
6 (75% of company)