Responsibilities

• Revenue & Pipeline Impact: Drive measurable pipeline contribution from paid channels, ensuring programs are optimized for opportunity creation and revenue impact.
• Align paid strategy to monthly and quarterly pipeline goals.
• Analyze downstream performance (MQL → SQL → Opportunity → Revenue) to inform investment decisions.
• Provide clear executive-level reporting on paid media’s influence on pipeline and revenue.
• Develop and scale ABM-style paid programs aligned to target account lists, leveraging 6sense and paid channels to drive account engagement.
• Channel Strategy & Governance: Own end-to-end strategy across Google Ads (Search, Display, YouTube), LinkedIn Ads, Microsoft Ads, and 6sense (in partnership with Demand Gen).
• Develop full-funnel paid programs aligned to monthly pipeline goals.
• Define audience strategy, segmentation, and targeting frameworks.
• Align paid campaigns to SFDC campaign hierarchy and naming conventions.
• Establish and enforce UTM governance and tracking standards.

Requirements

• 6+ years of B2B paid media or performance marketing experience.
• Proven experience tying paid media performance to pipeline and revenue.
• Proven experience building and scaling ABM-style paid media programs that target high-value accounts and drive pipeline impact.
• Strong understanding of Salesforce campaign structure and attribution.
• Experience working with multi-touch attribution models.
• Experience managing agencies and holding them accountable to KPIs.
• Analytical mindset with strong forecasting capability.
• Experience in SaaS preferred.

Preferred

• Experience in SaaS preferred.