Responsibilities

• Own the Partner Marketing Narrative and GTM Motion
• Lead go-to-market planning and execution for strategic technology partners across cloud, AI, and ISV ecosystems
• Build co-marketing campaigns, partner launch playbooks, and joint programs that drive awareness, adoption, and pipeline
• Translate integrations and engineering work into clear, compelling narratives for technical buyers and partner audiences
• Align partner launches and content with the broader integration roadmap and company positioning
• Track performance and continuously refine programs based on engagement, awareness, and business impact
• Develop a working understanding of CockroachDB's technical value and how it fits within partner ecosystems
• Create partner content, co-marketing assets, and program materials that resonate with technically informed audiences
• Collaborate closely with partner engineering and product marketing to stay current on integrations and roadmap priorities
• Show up credibly in partner conversations, webinars, and co-marketing initiatives without needing to be the deepest technical voice in the room

Requirements

• 5+ years of experience in partner marketing, alliance marketing, or ecosystem marketing in a B2B technology company
• A track record of building and executing co-marketing programs, partner launches, and joint GTM motions that drive pipeline
• Experience working across partner, PMM, and demand gen teams to align on shared goals and execution
• Enough technical fluency to hold credible conversations about cloud, infrastructure, APIs, or data products
• Ability to plan and execute webinars, virtual programs, and partner activations independently
• Strong written communication skills and an instinct for what resonates with technical and business audiences
• A self-starter mentality

Preferred

• Experience marketing within developer or technical ecosystems
• Familiarity with databases, distributed systems, or cloud-native infrastructure
• Background in AI/ML ecosystem partnerships or ISV marketing
• Experience with dev rel or community-building programs

Benefits

• Stock Options
• Medical Insurance
• Vision Insurance
• Dental Insurance
• Life and Disability Insurance
• Professional Development Funds
• Flexible Time Off
• Paid Holidays
• Paid Sick Days
• Paid Parental Leave