Responsibilities

• Develop and execute worldwide joint marketing plans (JMPs) for assigned frontier model provider partners, aligned to AWS AI service priorities and customer adoption goals.
• Define partner-specific value propositions and joint positioning that differentiates the partner's offering on AWS relative to competing platforms.
• Translate product launches and feature releases (e.g. new model availability on Amazon Bedrock, AgentCore integrations) into partner-led demand generation motions.
• Design, launch, and optimize multi-channel campaigns (digital, events, content, ABM) that drive joint pipeline for both AWS and the partner.
• Own Marketing Development Fund (MDF) planning and execution for your partner portfolio; build business cases for incremental investment where opportunity warrants.
• Coordinate partner presence at AWS flagship events (re:Invent, Summits, Builder Days) and partner-hosted events, advising on messaging, audience targeting, and customer engagement tactics.
• Create partner activation playbooks and enablement assets (messaging guides, battle cards, solution briefs) that equip AWS field teams and partner sellers.
• Serve as the primary marketing point-of-contact for assigned partners, building trusted relationships at senior marketing and executive levels within partner organizations.
• Align closely with Partner Development Managers (PDMs), Solutions Architects, AWS Product Marketing, and Service GTM teams to ensure marketing programs reinforce co-sell plays and technical readiness.
• Collaborate with regional partner marketing teams to scale worldwide programs into local execution while maintaining message consistency.

Requirements

• 6+ years of professional non-internship marketing experience
• 7+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages

Preferred

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Benefits

• Our benefits include health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.