Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, Analytics, or a related field and 5+ years of related Marketing experience, including 3-4 years of Paid Social experience.
• Strong hands-on experience managing paid social campaigns across platforms such as Meta, Reddit, Pinterest, and TikTok.
• Strong knowledge of campaign setup, tagging, QA, optimization, analysis, and reporting.
• Understanding of digital marketing measurement methodologies, including attribution, incrementality, MMM, server-to-server integrations, and CAPI.
• Strong understanding of customer acquisition funnels, online and offline conversions, and performance KPIs including CPM, CPA, CAC, and LTV.
• Demonstrated ability to analyze campaign performance, identify trends and issues, and develop actionable recommendations.
• Strong attention to detail with a disciplined approach to campaign QA and documentation.
• Strong Excel and analytical skills.
• Effective written and verbal communication skills with the ability to communicate performance insights to cross-functional stakeholders.
• Strong cross-functional collaboration skills and ability to work effectively in a fast-paced environment.

Preferred

• Experience managing digital media campaigns in healthcare, health tech, or another regulated industry.
• Experience with AI-assisted marketing workflows or automation.
• Experience working closely with Data or Analytics teams on advanced marketing measurement.
• Meta Blueprint or other relevant digital media platform certification.

Benefits

• GoodRx also offers additional compensation programs such as annual cash bonuses or commission, and annual equity grants for most positions as well as generous benefits.
• Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!