Responsibilities

• Lead the buying, planning, and management of full-funnel, direct response, and branding campaigns across social platforms
• Serve as the senior day-to-day buyer on assigned accounts, optimizing campaigns against performance goals and KPIs
• Analyze campaign data to develop and refine strategy, scale spend, and improve performance
• Develop testing structures and strategies to continually improve platform and campaign performance
• Partner cross-functionally with strategy, planning, measurement, Ad Ops, and programmatic teams to align on campaign goals and unique account needs
• Mentor and provide guidance to junior buyers and associates, sharing best practices and platform expertise
• Lead client meetings, confidently communicating ICON’s social tactics, strategic recommendations and performance results
• Monitor key metrics and proactively adjust strategy in real time
• Compile and analyze performance data, identify trends, and proactively bring recommendations to clients and internal teams
• Stay ahead of the latest platform updates, trends, and best practices in social media, sharing key learnings with the broader team

Requirements

• Bachelor’s degree required
• 4–6 years of experience in paid social media, agency or client-side
• Proven track record managing and scaling paid social investment across major platforms
• Strong communication skills; comfortable presenting to clients and explaining complex concepts
• Highly organized with strong project management skills; able to manage multiple accounts and projects, reprioritizing as needs shift
• Strong understanding of platform algorithms, optimization levers, and ad products
• Advanced analytical mindset with a focus on media performance and driving results
• Experience developing testing strategies and compiling client-facing deliverables
• Experience mentoring or guiding junior team members preferred
• Intermediate Excel and AI tool proficiency

Preferred

• Experience mentoring or guiding junior team members preferred

Benefits

• Competitive Compensation: We offer a robust base salary paired with an attractive benefits package including generous PTO, medical, dental, vision, 401(k) with match.