Responsibilities

• Own the execution and growth of paid search programs across Google and Microsoft Ads.
• Manage and optimize campaign structures, keyword portfolios, bidding strategies, and targeting to maximize growth and return on ad spend.
• Identify opportunities to scale revenue through new campaign structures, audience strategies, and testing frameworks.
• Continuously monitor and optimize campaigns for efficiency, growth, and incremental performance aligning with each brand’s goals.
• Manage budgets and pacing to ensure effective allocation across campaigns and initiatives.
• Develop and execute structured roadmaps across campaigns, keywords, bidding, landing pages, etc.
• Optimize for AI emerging placements like AI Max for Google Search
• Identify and implement opportunities for automation and smart bidding improvements
• Continuously evaluate search term performance and expand or refine keyword coverage
• Work closely with internal teams to improve landing page performance and conversion rates
• Track and analyze campaign performance across key metrics including revenue, ROAS, conversion rate, etc.
• Translate performance insights into clear optimization actions and strategic recommendations
• Develop reporting frameworks and dashboards that clearly communicate paid search performance
• Partner with analytics and marketing teams to ensure accurate attribution and measurement
• Monitor competitive landscape and identify opportunities for growth
• Partner with merchandising and marketing teams to ensure campaigns are optimized for growth
• Partner with third party teams like Google and Microsoft to drive performance and stay informed on emerging opportunities
• Support seasonal campaign planning and promotional initiatives aligning with business goals

Requirements

• 3+ years of proven experience managing paid search campaigns, preferably within eCommerce
• Deep expertise with Google Ads, preferably managing large budgets
• Strong proficiency in Google Analytics (GA4) and campaign performance analysis
• Strong analytical and problem-solving skills with the ability to turn data into actionable insights
• Ability to manage multiple campaigns across multiple websites
• Excellent attention to detail and strong ownership mindset

Preferred

Benefits

• Full time team members are offered a full range of benefits that include medical, dental, vision, PTO, and 401K.