Sr. Paid Search & Paid Social Strategist at Sia Experience | New York City, NY | $110K/yr – $120K/yr

Sia Experience

Sr. Paid Search & Paid Social Strategist

New York City, NY (Hybrid)

$110K/yr – $120K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own paid media strategy and execution for search and social, turning plan into predictable growth across multi-channel funnels.

Growth Infrastructure: Setup attribution, forecasting, and reporting to guide media decisions.
Campaign Execution: Manage cross-platform campaigns and optimize for CPA/ROAS with fast iteration.
Cross-Functional & Learning: Align with Creative, Analytics, and SEO while staying ahead of platform updates.

Job Description

Responsibilities

Strategic Growth: Lead the strategy and execution of paid media campaigns across paid search and paid social, aligning media investment with client business goals and full-funnel performance
Planning: Plan, build, and manage integrated search and social media plans against growth forecasts to hit goals and KPIs; develop granular keyword architectures and audience frameworks
Campaign Execution & Optimization: Build and manage campaigns directly in-platform; perform day-to-day optimization to maximize efficiency and return on spend
Automation: Implement smart bidding, feed-based automation, and scripts; leverage native platform automation like Meta Advantage+ and TikTok Smart Performance campaigns
Creative Testing: Brief, test, and iterate on ad creative; manage ad fatigue and feed winning concepts back into testing cycles
Conversion Tracking: Own end-to-end conversion tracking across GA4, GTM, server-side tracking, and platform pixels/APIs
Performance Reporting: Lead weekly client meetings; turn data into actionable narratives; forecast opportunities and keep reporting aligned with client goals
Cross-Functional Collaboration: Work with Creative, SEO, Analytics, and Account teams to ensure integrated digital marketing efforts
Continuous Learning: Stay ahead of platform updates, betas, and automation changes to keep campaigns at the leading edge

Requirements

5+ years of hands-on experience managing paid search and paid social campaigns
Deep platform expertise across Google Ads (Search, Display, Youtube), Microsoft Ads, and app ecosystems (Apple Search Ads, Google UAC)
Social platforms: Meta, TikTok, LinkedIn; experience with Pinterest, Snapchat, or Reddit a plus
Strong command of keyword architecture, query mapping, bidding models; audience building, targeting, and creative testing
Proven experience managing multi-million-dollar media budgets with accountability for CPA, CAC, ROAS, and ROI
Proficiency with automation and campaign-management tools (SA360, Skai, Marin, Smartly.io, or in-house API-based solutions)
Experience with native platform automation such as Performance Max, Advantage+, and Smart Performance campaigns
Advanced analytical skills with ability to translate campaign data into insights and recommendations
Hands-on experience designing and running A/B tests across ad copy, creative, landing pages, and bidding strategies
Working knowledge of GA4, Adobe Analytics, Google Tag Manager, conversion APIs and server-side tracking, attribution modeling, and feed-based automation

Preferred

Experience with Pinterest, Snapchat, or Reddit as a bonus
Familiarity with in-house API-based solutions or custom tooling
Additional platform experience beyond core set is a plus

Sia Experience

3.0 Glassdoor

Sia is a next-generation, global management consulting group—born digital, augmented by data, enhanced by creativity, and driven by responsibility. We partner with clients to resolve challenges and capitalize on opportunities. We believe that in today’s world of change and disruption, optimism is a force multiplier.

Founded in 2009

Paris, Île-de-France, FRA

97 employees (41 in marketing)

www.siaxperience.com

23% recommend to a friend