Sr. Paid Search Marketing Manager (PPC)

Pleasanton, CA (Hybrid)

$95K/yr – $115K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

Job Summary

Own paid search across a portfolio of PlanetArt brands, driving growth and ROI through Google and Microsoft Ads, data-driven testing, and landing-page optimization.

Lead campaign strategy and ROI optimization across Google Ads and Microsoft Ads
Coordinate with Google account team and adopt new Betas
Analyze data, run tests, and optimize funnels to maximize performance

Job Description

Responsibilities

Take ownership for the paid search results of a selection of PlanetArt businesses.
Optimize and grow campaigns on Google Ads and Microsoft Ads - growing revenue and maximizing Return on Ad Spend.
Initiate and execute tests. Collect and analyze data, identify trends and insights in order to achieve maximum ROI.
Manage campaign expenses and stay on budget.
Optimize landing pages and the sales funnel.
Work closely with our dedicated Google account team and try out all the new Google Betas – staying at the cutting edge of Search Engine Marketing.

Requirements

5+ years of experience managing paid search marketing campaigns.
Strong Google Ads and Microsoft Ads skills.
Excellent understanding of marketing & customer acquisition.
Strong analytical skills.
Excellent communication & teamwork skills.
Bachelor’s Degree.

Benefits

Health, Dental, and Vision Insurance
Life Insurance
401(k) with matching
Pet Insurance
Mental Health Benefits
Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays
Employee Product Discounts

PlanetArt

4.4 Glassdoor

PlanetArt is an e-commerce leader delivering affordable, high-quality personalized products through a growing portfolio of globally recognized websites and apps. Home to well-known brands like Simply to Impress, Personal Creations, CafePress and FreePrints, we provide people everywhere with easy-to-use tools that leverage self-expression to create one-of-a-kind cards, gifts, wall art, apparel, home décor and more.At PlanetArt we believe a greeting card can form a meaningful connection, a photo can preserve a precious memory, a coffee mug can start a conversation, and a T-shirt can ignite a movement. Headquartered in Los Angeles with satellite offices around the world, we’re a team that thrives on creativity and innovation. The environment is stimulating and fast-paced, and we never stop challenging ourselves and others. As a group we are helping to make this world a better place by doing our life's best work.Learn more about PlanetArt and current career opportunities by visiting us at www.planetart.com/jobs.

Founded in 2010

Calabasas, California, USA

832 employees

www.planetart.com

87% recommend to a friend

90% CEO approval