Responsibilities

• Own web strategy and key performance metrics, including bounce rate and conversion
• Oversee CMS workflows and manage the execution of landing page development and optimization
• Build and execute Happen's end-to-end SEO and GEO strategy, from keyword research and content planning to technical optimization and authority building
• Develop programs that grow Happen's rankings across high-intent commercial insurance queries, including coverage types, industry-specific terms, and informational searches across every stage of the funnel
• Research and execute strategies that improve Happen's visibility in AI-generated answers across platforms like ChatGPT, Perplexity, Google SGE, and emerging tools
• Audit and maintain site health, partnering with Engineering to implement structured data, improve crawlability, and optimize performance in support of rankings
• Build measurement and reporting frameworks and share findings across all levels of management
• Translate tactical SEO and GEO findings into clear, actionable recommendations for senior leadership

Requirements

• 6+ years of experience in web marketing, user experience, technical SEO, or search and discovery optimization; bachelor's degree or higher in Marketing, Business, or a related field; or equivalent combination of education and experience
• Deep experience in technical SEO and GEO fundamentals, including crawlability and indexation, metadata, structured data, and redirect strategy
• Hands-on experience with enterprise content management systems and translating optimization requirements into scalable templates, components, and standards
• Proven track record improving rankings and organic traffic in competitive, high-intent keyword categories across SEO and GEO
• Experience working in financial services, insurance, or another highly regulated industry
• Strong bias for action and an executional mindset
• Stellar communication skills, with a track record of turning tactical findings into digestible recommendations for senior leadership
• You have hands-on experience using AI tools to accelerate your work and improve output quality. You're equally comfortable using them yourself and helping others apply them thoughtfully, recognizing where human judgment and oversight are essential

Preferred

• Experience with analytical frameworks and A/B testing
• Familiarity with data manipulation and SQL

Benefits

• medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.