Responsibilities

• Lead strategic advertising and marketing communications initiatives that align with enterprise, brand, and business objectives.
• Develop integrated, multi-channel campaign strategies that connect creative ideas to target audiences and business priorities.
• Direct campaign execution across relevant media channels, including agency coordination, budget oversight, and contract support.
• Use customer segmentation, buyer personas, and channel insights to optimize audience strategies and the media mix.
• Partner across Brand, Media, Insights, Sales, and other functions to translate business needs into actionable creative strategies.
• Lead agency and external-partner relationships, establishing clear expectations, timelines, deliverables, and measures of success.
• Guide brand activations, promotions, trade shows, and events that strengthen visibility and consumer engagement.
• Evaluate campaign and promotional performance, using data-driven insights to assess effectiveness and recommend improvements.
• Communicate recommendations and creative direction to senior stakeholders while building alignment across teams.
• Coach and support junior team members, encouraging creative excellence, collaboration, and continuous improvement.

Requirements

• 7+ years of relevant experience in creative strategy, advertising, marketing communications, brand marketing, integrated marketing, or a related field.
• Experience leading integrated advertising or marketing campaigns across multiple channels.
• Demonstrated ability to translate consumer, cultural, and business insights into effective creative strategies.
• Experience managing complex projects, agency relationships, budgets, and cross-functional workstreams.
• Strong understanding of customer segmentation, audience strategy, media channels, and campaign measurement.
• Experience influencing senior stakeholders and presenting strategic recommendations.
• Demonstrated ability to guide or develop junior team members.
• Strong written, verbal, presentation, and relationship-management skills.
• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• Master's degree or equivalent advanced education preferred.

Preferred

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Benefits

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
• Growth & Development: Career development programs, learning opportunities, and internal mobility
• Benefits may vary based on role, location, and eligibility