Sr Mgr, Content Strategy and Integrated Campaigns

Responsibilities

• Lead and optimize a holistic content strategy aligned with campaign goals, retailer priorities, customer insights, and broader business objectives.
• Develop and manage integrated marketing calendars aligned to key shopping moments, seasonal campaigns, retailer initiatives, and business priorities.
• Build scalable content frameworks and toolkits that support multiple properties while allowing for local customization.
• Define content architecture, audience messaging pillars, and storytelling approaches in partnership with Creative and Channel teams.
• Ensure content is optimized for audience engagement, SEO/discoverability, and channel performance; incorporate audience insights, consumer behavior trends, and performance data into content planning in partnership with analytics and channel teams.
• Maintain brand consistency across all consumer-facing campaigns and communications.
• Lead integrated, multi-channel campaigns from concept through execution, optimization, and recap.
• Translate business objectives into clear campaign strategies, messaging, positioning, and execution plans.
• Build and manage campaign timelines, deliverables, approvals, and dependencies with strong accountability and collaboration.
• Ensure alignment between campaign strategy, content execution, media/channel plans, and performance KPIs.

Requirements

• High school diploma or GED required.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field required; Master’s degree preferred; or equivalent combination of education and relevant experience.
• Minimum 2 years of supervisory or team leadership experience.
• Minimum 5 years of experience in marketing, content strategy, or integrated campaign management.
• Minimum 3 years of digital marketing experience.
• Proven experience developing and executing integrated marketing campaigns across multiple channels.
• Strong background in content strategy and performance-driven marketing.
• Demonstrated ability to translate data into strategic insights and actionable recommendations.
• Experience working in cross-functional, stakeholder-driven environments.
• Exceptional project management skills with strong attention to detail.

Preferred

• Experience in retail real estate or consumer marketing.
• Experience leveraging AI-enabled marketing and content tools to improve workflow efficiency, personalization, and campaign performance.
• Familiarity with CMS platforms, DAM systems, project management tools, and marketing automation platforms.
• Familiarity with email lifecycle marketing, paid and organic social integration, web and mobile engagement, digital-to-property traffic strategies, and QR, loyalty or shopper engagement programs.
• Familiarity with SEO and content optimization best practices.
• Experience working with retailer or brand partners on marketing initiatives.
• Experience managing agencies, vendors, or creative partners.

Benefits

• Competitive compensation
• Medical, Dental and Vision beginning day 1
• 401(k) Company matching
• 401(k) Vests on Day 1
• Career development programs
• Charitable donation matching
• Generous paid time off (i.e., vacation, personal holidays, paid sick time)
• Paid Volunteer Hours
• Paid Parental Leave
• Family planning assistance including IVF, surrogacy, and adoption options