SERVIER MONDE

Sr Mgr, Brand Marketing (Glioma/Solid Tumors)

Nelson County, KY (Hybrid)

$147K/yr – $168K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the solid tumor brand strategy and cross-functional execution, turning insights into a grounded, ROI driven plan and ensuring compliant, persuasive materials across digital and live channels.

  • Brand strategy and cross-functional alignment: translate insights into the annual plan and KPI‑first execution.
  • Materials and channel delivery: create compliant promos, training, and digital assets that support sales and field execution.

Job Description

  • Brand Strategy & Planning – Support development of the U.S. strategic marketing plan for solid tumor brands and lead distinct workstreams to achieve business objectives and brand goals.
  • Translate insights into recommendations to support annual brand plan, including goals, priorities, KPIs, and resource allocation.
  • Apply market research, customer insights, and competitive intelligence to guide strategy and decision‑making.
  • Leverage best practices from across the global organization and the broader industry.
  • Marketing Execution & Materials Development – Own delivery of high-quality promotional materials for sales force execution, including visual aids, leave-behinds, training materials, and internal communications.
  • Ensure marketing tactics are grounded in data and insights, leveraging innovative ways to communicate the value proposition of our product across key stakeholders
  • Partner with agencies to ensure creative excellence, consistency, and timely execution across channels.
  • Influence strategic direction of peer-to-peer tactics and content, partnering with Thought Leader Liaisons to execute and optimize
  • Ensure all materials comply with legal, regulatory, and compliance standards.
  • Collaborate with digital brand team to optimize content and delivery of marketing tactics across personal and non-personal channels (e.g., website content, email campaigns, paid media, and other digital engagement tools)