Own cross-channel paid media performance with Meta at the core, while coordinating with Google and TikTok to drive data-backed growth and business outcomes.

• Campaign strategy: Meta-first with channel-agnostic scaling based on performance data.
• Channel execution: advanced audience expansion, budget reallocation, and architecture decisions informed by metrics.
• Creative and testing: build and run platform-specific testing with the Creative team and act on results.
• Client communication: lead discussions, present insights, and translate tests into strategic recommendations.
• Analytics and attribution: produce deeper channel analysis and diagnose tracking issues across GTM, pixels, and cross-platform signals.
• Team enablement: mentor junior media buyers and improve documentation, QA, and onboarding resources.
• Strategy alignment: partner with Funnel to optimize landing pages and offer testing, ensuring paid media supports funnel goals.
• Process standardization: contribute to planning frameworks, reporting standards, and team processes.
• Education and governance: maintain campaign documentation and QA standards for the media buying function.
• Experience and scope: 5+ years in paid media; BA/BS preferred or equivalent work experience.