Sr. Media Buyer

Houston, TX (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive media planning and buying for multicultural markets with agency-level experience and bilingual reach.

  • Must-have: 5+ years agency media buying/planning with budget delivery
  • Standout: Multicultural/Hispanic focus and English/Spanish fluency

Job Description

Responsibilities

  • Develop and execute integrated media plans across digital and traditional channels
  • Negotiate, place, and optimize media buys to maximize ROI
  • Leverage audience insights to effectively reach multicultural and bilingual segments
  • Collaborate with strategy, creative, and analytics teams to drive campaign performance
  • Monitor, analyze, and report on campaign results, providing actionable recommendations
  • Stay ahead of media trends, platforms, and emerging opportunities

Requirements

  • 5+ years of media buying/planning experience (agency experience a MUST)
  • Strong understanding of multicultural and/or Hispanic markets
  • Fluency in English and Spanish (preferred)
  • Proven track record managing budgets and delivering measurable results
  • Experience with digital platforms (programmatic, social, search) and traditional media
  • Excellent negotiation, analytical, and communication skills

Preferred

  • Experience with digital platforms (programmatic, social, search) and traditional media
Lopez Negrete Communications logo

Lopez Negrete Communications

Lopez Negrete Communications stands as the largest independent, Hispanic-owned-and-operated, full-service agency in the United States, specializing in providing marketing services to corporations wishing to reach and engage with America’s large and influential Hispanic consumer segment. Founded in 1985 by Alex and Cathy López Negrete, the agency offers thought leadership and a full range of marketing, advertising, and communications services, including strategic planning, brand strategy, creative and production, research and consumer insights, media planning and buying, digital/social/mobile marketing services, public relations, and promotions. Award-winning throughout a rich 38-year history, Lopez Negrete counts as clients some of the nation’s largest corporations and their prestigious brands, such as Bank of America, Walmart, McDonald’s, Hyundai Motor America, Sam’s Club, Mattress Firm, Phillips 66 Company, and Motiva Enterprises LLC. With headquarters in Houston, Texas, Lopez Negrete employs over 100 professionals who are dedicated to delivering the promise of Maximum Return On Cultural IntelligenceTM and is a founding agency member of both the Hispanic Marketing Council and the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM).

Founded in 1985
Houston, Texas, USA
142 employees (42 in marketing)

Traffic Signals

Monthly Visitors
1.2K
Traffic Source Mix
Search
53.9%
Direct
31.6%
Referral
5.4%
Social
8%
Paid
1%

Headcount Trend

Current headcount: ~142

Marketing Team

Marketing Team Size
20 (14% of company)

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