Responsibilities

• Own measurement strategy throughout the paid media campaign lifecycle.
• Develop measurement frameworks, KPIs, and success criteria aligned with campaign goals.
• Design learning agendas and experimentation plans to evaluate campaign effectiveness.
• Apply measurement approaches including attribution, incrementality, brand lift, and full-funnel performance analysis.
• Analyze campaign performance and connect media outcomes to business objectives.
• Deliver recommendations that influence campaign optimization, budget allocation, and future marketing strategy.
• Partner with media, marketing, analytics, and Fan Intelligence teams to guide measurement decisions and improve measurement capabilities.

Requirements

• 3+ years of experience in digital marketing supporting a global consumer brand.
• Experience designing or supporting measurement strategies for paid media campaigns.
• Experience applying marketing measurement methodologies, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), incrementality testing, brand lift, or similar frameworks.
• Experience evaluating full-funnel media performance and translating measurement into business recommendations.
• Experience uncovering insights and presenting recommendations to cross-functional partners.
• Proficiency with Microsoft Excel, including PivotTables.
• Experience creating presentations in Microsoft PowerPoint and managing project deliverables.
• Translate complex data into clear, actionable insights.
• Connect campaign measurement to business outcomes.
• Build collaborative relationships across marketing, media, analytics, and insights teams.

Benefits

• In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees.
• For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees.
• Certain roles may also be eligible for bonus and equity.
• EA adopts a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life.