Responsibilities

• Architect & Integrate: Lead the technical design, strategy, and end-to-end integration of a composable CDP (e.g., Hightouch) to unify data across Snowflake, Salesforce, and Marketo, ensuring a seamless flow of intelligence across the Everpure Platform.
• Strategy & Governance: Author and champion the comprehensive marketing data roadmap, establishing enterprise-wide data quality frameworks, synchronization standards, and KPIs that measure marketing effectiveness.
• Audience Activation: Partner directly with Sales and Marketing teams to operationalize complex customer journeys, leveraging identity resolution and propensity-to-buy modeling to enable high-precision targeting.
• Cross-Functional Influence: Spearhead collaboration across Revenue Operations, BI, and Finance to align global GTM systems, ensuring data integrity across account hierarchies and lead-to-account matching.
• Data Innovation: Design frameworks for real-time reporting and B2B data enrichment, empowering digital marketing organizations to optimize media tactics and campaign performance with speed and agility.

Requirements

• Expert CDP Architecture: Deep technical mastery in designing and executing composable CDPs and MarTech infrastructure (Salesforce, Marketo, Snowflake) within a global B2B enterprise environment.
• Advanced Data Strategy: Proven success in designing complex data flows, managing identity resolution, and translating data capabilities into sophisticated segmentation and personalization strategies.
• Cross-Functional Leadership: Demonstrated ability to influence senior technical and business stakeholders at all levels of the organization to drive alignment on GTM systems and processes.
• Analytical Problem Solving: Exceptional capability in marketing analytics and data governance, with a focus on building actionable frameworks for audience intelligence and measurable business outcomes.

Benefits

• Innovation : We celebrate those who think critically, like a challenge, and aspire to be trailblazers.
• Growth : We give you the space and support to grow along with us and to contribute to something meaningful. We have been named Fortune's Best Workplaces in Technology™, Fortune's Best Workplaces in the Bay Area™, and certified as a Great Place to Work®!
• Team : We build each other up and set aside ego for the greater good.
• And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events. Check out purebenefits.com for more information.