Sr. Marketing Tech Engineer

New York City, NY (Hybrid)

$114K/yr – $196K/yrSenior Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own data plumbing for marketing tech stack with Data Cloud, MCA, Snowflake and CRM, driving reliable activations and vendor insights.

  • Data Platform Ownership across Data Cloud, MCA, and CRM data feeds
  • Integrations, data quality, and ingestion rule governance with the Principal Architect and partners
  • Enable activations and scoring inputs by aligning schemas, transformations, and vendor signals

Job Description

Responsibilities

  • Data pipelines feeding Snowflake, Data Cloud, MCA, and CRM systems
  • Collaborate with Data Engineering on integrations for vendor behavior data, customer product insights data, vendor programs, UTM parameters, and prospect scoring inputs
  • Implement transformations for Data Cloud ingestion (DMO/DLO mappings, identity stitching, behavioral tables)
  • MCA Engineering: Support MCA data activations, segmentation inputs, and schema alignment
  • Work with external partners to configure MCA objects, fields, mappings, and activation flows
  • Troubleshoot MCA to CRM sync, consent flows, and data discrepancies
  • Data Cloud Enablement: Build and maintain Data Cloud datasets, calculated attributes, ingestion rules
  • Monitor data consumption and trend analysis
  • Ensure data quality, completeness, and refresh reliability for vendor-facing systems

Requirements

  • 4–6+ years of data engineering, marketing technology engineering, or CRM platform engineering
  • Strong SQL experience across Snowflake, Redshift, or similar cloud data warehouses
  • Experience building data pipelines (Airflow, Fivetran, custom ingestion jobs, APIs, etc.)
  • Experience with Salesforce ecosystem integrations: MCA, MC, Pardot, Data Cloud, or CRM
  • Strong understanding of marketing data models, lead routing, segmentation, or attribution
  • Ability to work across multiple systems with complex dependencies
  • Excellent communication skills and ability to work with technical & non-technical partners
  • Experience with API development, REST integrations, or ETL/ELT frameworks

Preferred

  • Experience with Salesforce Data Cloud (DLO/DMO, identity resolution, ingestion rules)
  • Experience with Marketing Cloud Advanced (MCAE/MCA)
  • Experience with UTM attribution pipelines or web/app behavioral event ingestion
  • Experience working with scoring engines or marketing analytics datasets
  • Experience with Sercante or Salesforce SI partners
  • Familiarity with Snowflake tasks, streams, or DBT
  • Experience supporting CRM/MarTech platforms in enterprise environments

Benefits

  • We offer benefits to eligible employees including medical, dental, retirement, and generous leave policies.
  • From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office.
  • Together@TKWW is our approach to hybrid work. It’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person.
The Knot Worldwide logo

The Knot Worldwide

3.4 Glassdoor

In 16+ countries across North America, Europe, Latin America, and Asia, The Knot Worldwide champions the power of celebration. The company’s global family of brands provides best-in-class products, services, and content to take celebration planning from inspiration to action. At the core of The Knot Worldwide business is our industry-leading global online wedding Vendor Marketplace, connecting couples with local wedding professionals and a comprehensive suite of personalized wedding websites, planning tools, invitations and registry services that make wedding planning easier for couples around the globe. Each year, The Knot Worldwide connects 4 million+ couples with nearly 850,000 vendors within its global wedding Marketplace.

Founded in 2018
New York, New York, USA
2.1K employees (419 in marketing)
60% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
61.5K
Monthly Google Ads Budget
$11.6K
Traffic Source Mix
Search
33.2%
Direct
54.1%
Referral
9%
Social
2.5%
Paid
0.9%

Headcount Trend

Current headcount: ~2.1K

Marketing Team

Marketing Team Size
295 (14% of company)
Median Career Experience
13 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
4

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