Responsibilities

• Lead strategy for improving content visibility across traditional search platforms and emerging AI/LLM experiences.
• Translate business objectives into AEM platform, content, component, and technical requirements.
• Partner with SEO, Technology, and agency teams to define requirements that improve structured content, metadata, page hierarchy, crawlability, and AI discoverability.
• Establish standards and best practices for building pages and experiences that can be effectively understood, surfaced, and cited by LLMs.
• Evaluate new migration and enhancement requests to determine strategic fit, business value, and platform alignment.
• Assess existing AEM capabilities and identify opportunities to leverage, enhance, or build new components.
• Guide solution design, requirements review, UAT, and implementation activities.
• Serve as the organization's subject matter expert on AEM capabilities, AI discoverability requirements, and marketing processes.
• Drive platform governance and decision-making to ensure sustainable platform growth and adoption

Requirements

• 5+ years of marketing campaign management or project management experience
• Self-motivated, positive attitude with proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment
• Detail-oriented with exceptional organizational, time management, and prioritization skills; strong relationship management skills
• Understands the importance of corporate standards, procedures, and approval processes
• Demonstrated ability to translate strategy into clear objectives; able to evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance
• Enterprise mindset; demonstrated ability to consider impacts across the organization and prioritize accordingly
• Excellent oral and written communication skills
• Proficient in MS Office Product Suite (Word, Excel, PPT)
• Proficient in Adobe Stack, Audience Experience Manager, Adobe Analytics
• Strong project management skills

Preferred

• Adaptability
• Collaboration
• Problem Solving
• Product Marketing and Branding
• Project Management
• Active Listening
• Analytical Thinking
• Digital Marketing
• Oral Communications
• User Experience Design

Benefits

• Benefits This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.