Own the end-to-end marketing engine to create cohesive demand, nurture, and enablement programs that connect prospects to solutions and support sales nationwide.

• Demand Generation & Nurture: Plan and execute campaigns and lead nurturing to drive qualified pipeline.
• Sales Enablement & Content: Develop collateral and tools; partner with sales and operations to activate programs.
• Campaign Innovation & Alignment: Generate creative concepts and collaborate with leadership to advance customer and prospect marketing.

Responsibilities

• Plan, manage, and execute marketing initiatives including demand generation campaigns, content development, retention programs, sales enablement materials, event and association support, and industry-specific communications for both internal and external audiences.
• Ensure marketing efforts are aligned with brand standards and business needs by collaborating closely with marketing leadership to support lead generation, customer retention, and thought leadership strategies.
• Partner with key marketing functions (content, project management, growth marketing, creative) to develop cohesive prospect campaigns and collaborate with sales and operations to launch customer-focused programs.
• Develop and deliver sales enablement tools and collateral that support field and sales teams nationwide.
• Contribute creative and strategic ideas to help advance customer and prospect marketing efforts, supporting the Director of Marketing with innovative approaches and campaign ideation.

Requirements

• 3+ years of experience in a B2B marketing environment (experience in staffing preferred)
• Bachelor’s degree in marketing, business, or related field, or equivalent experience
• Hands-on experience with marketing automation platforms (Pardot/Marketing Cloud preferred)
• Direct marketing experience across email, social media, digital advertising, events, associations, and traditional marketing
• High proficiency in Microsoft Office Suite, especially PowerPoint
• Basic design skills preferred
• Experience with integrated lead generation, nurturing, cross-sell/up-sell, and retention programs
• Strong analytical and creative problem-solving skills with sound business judgment
• Demonstrated ability to execute and optimize marketing campaigns, including reporting and performance analysis
• Proven ability to develop compelling, action driving marketing content aligned to audience needs and business goals
• Strong project management skills with the ability to lead multiple projects end-to-end
• Comfortable operating in a matrixed environment with multiple stakeholders
• Experience writing marketing briefs and managing partners or contributors toward shared goals
• Knowledge of traditional, digital, email, and social media marketing best practices
• Highly organized with strong attention to detail and efficiency
• Able to thrive in a fast-paced environment with shifting priorities
• Positive, team-oriented mindset with curiosity and willingness to take on new challenges
• Strong prioritization skills and resourcefulness under pressure

Benefits

• 6 paid holidays
• 1 paid floating holiday
• up to 20 days of Paid Time Off per year
• Medical/Dental/Vision insurance
• Company-matching 401(k)
• Employee Stock Purchase Program
• other programs and perks