Responsibilities

• Lead, manage and partner with marketing management in driving preference and volume for assigned programs/service lines and maximizing impact of assigned sponsorships.
• Contributes to strategy and optimization of various marketing programs.
• Manages relationships with administration, physician leaders, vendors and other stakeholders as assigned and implements, measures, and optimizes marketing/sponsorship plans in partnership with management.
• Contributes to developing effective business cases with management, digital, web, market research and other cross functional teams to drive positive change in partnership with hospital operations.
• Leads and maintains positive relationships with hospital leadership, clients, sponsored organizations, and vendors to educate on strategic marketing initiatives.
• Leads multiple marketing initiatives and contributes to driving creative solutions with hospital leaders, physicians, and other stakeholders under guidance of manager.
• Leads communication with individuals and groups in a manner that engages and helps them understand strategy and goals.
• Develops plans, campaigns, and event strategy under guidance of manager, identifying ways to measure performance and forms insights.
• Independently leads creative kickoffs. Develops and manages recurring performance reports.
• Manages relationships with vendors for campaigns, events, and initiatives. Leads planning implementation, follow-up for sponsorship elements and events.

• Proactively reviews and updates web content, collateral, advertising templates to ensure effective messaging. Leads conversations as business expert with writers, designers and serves as strategic partner to lead execution of initiatives, advertising, internal communications, and community relations as assigned.
• Develops strategy and evaluates success of programs, service lines, sponsorships, and events under guidance of manager. Contributes to development of key insights and initiatives annually.
• Develops clear and concise communications, reports, and presentations with compelling data for leadership.
• Measures results and provides recommendations to optimize spending in partnership with digital teams and vendors.
• Develops campaigns aligned to return on investment (ROI) and recruitment key performance indicators (KPIs) as assigned.
• Submits invoices on time; tracks and adheres to budgets for assigned projects.
• Proactively seeks opportunities to optimize strategy and initiatives to grow candidate or consumer preference and volumes. Makes recommendations for improvement.
• Proactively problem solves when challenges present themselves.
• Partners with leadership to represent hospital/entity in hospital or system committees as needed.