Responsibilities

• Lead campaign execution from kickoff to deployment, including helping manage timelines, coordinating creative development and web production, creating links, and performing QA on final proofs.
• Draft clear, organized creative briefs for campaigns. Ensure briefs, creative executions, and test approaches align with campaign goals and objectives.
• Work effectively with a variety of work partners to ensure projects are executed successfully.
• Help set up a variety of tests, confirming requirements and supporting clean, reliable results.
• Support accurate setup and deployment of batch email and push campaigns (including segmentation), helping ensure campaigns are configured correctly.
• Work with an in-house design team to develop impactful marketing assets that are on brand and meet objectives.
• Build email campaigns in Salesforce Marketing Cloud Content Builder, ensuring accurate content and linking configuration.
• Build push campaigns in Braze, ensuring accurate content, segmentation and linking configuration.
• Collaborate with work partners in multiple time zones to build and deploy email campaigns.
• Support email promo campaigns by following established processes, identifying efficiency opportunities, and coordinating with Data Science, Promo, Integrated Marketing, and MarTech partners.

Requirements

• 2-3 years of email and/or push marketing experience.
• Solid grasp of creative brief and creative execution best practices for email and/or push marketing.
• Ability to manage multiple projects at once and meet deadlines, with strong attention to detail.
• Ability to collaborate with people in a virtual environment and different time zones.
• Ability to work in a fast-paced environment and adapt to change.
• Experience in customer segmentation strategies.
• Proficient analytical skills and data interpretation capabilities.
• Strong verbal, written, and interpersonal communication skills—particularly when collaborating with cross-functional teams.
• Proficient with Excel, PowerPoint, and Word.

Preferred

• Experience building campaigns in an ESP e.g. Bluecore, Salesforce, Responsys, etc.
• Push marketing experience and tools e.g. Braze.
• Experience with project management tools such as Workfront, Clarizen, Aprimo, Base Camp, etc.

Benefits

• This position may be eligible for a bonus incentive, health benefits, a 401K program, and other employee perks.